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Attaining Marketing Nirvana: Synchronizing Marketing Operations and Multi-Channel Campaign Management

Attaining Marketing Nirvana: Synchronizing Marketing Operations and Multi-Channel Campaign Management

In this webinar presented by AMA and SAS, you'll hear more about integrated marketing management and get answers to the following questions:

  • What are some of the processes and best practices to align operations and campaign executions?
  • With multiple channels to engage customers, how can organizations plan to make analytics-based decisions today that will put them on solid footing for the future?
  • How to align your marketing spend across multiple campaigns and channels?
  • What is the future of integrated marketing management, and what do the most successful practitioners look like?

January 26, 2012Live Today!

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Feb. 9, 2012 Project Organization Proposal and Project Leadership Plan
Jan. 26, 2012 Attaining Marketing Nirvana: Synchronizing Marketing Operations and Multi-Channel Campaign Management (Archive is not available yet.)
Jan. 24, 2012 The National Criminal Justice Commission
Jan. 13, 2012 Seven Keys to High-Performance Data Management for Analytics
Jan. 12, 2012 Planned Installation? No Problem!