Ask the Expert Webinar Series

How Can Synthetic Data Improve ML Training and Fairness?

Discover how synthetic data accelerates model development while preserving data integrity.

March 12 • 11:00 a.m. ET | 5:00 p.m. CET • Cost: Complimentary

About the webinar

Analytics leaders: wouldn’t it be great if privacy and security issues didn’t limit data sharing or create bottlenecks in your analytics processes? Join us and learn how SAS Data Maker helps analytics and AI teams move faster by generating diverse, realistic synthetic data on demand. You’ll see how synthetic data can accelerate your analytics solutions without compromising data integrity

You will learn how to:

Eliminate bottlenecks in data access and sharing that slow model development.
Address issues of sufficiency and balance for your training data.
Evaluate synthetic data for realism, fairness and analytical value.
Accelerate experimentation, model building and deployment while minimizing privacy and compliance risks.

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About our experts

Sundaresh Sankaran

Senior Solution Architect, SAS

Sundaresh helps organizations make better strategic and operational decisions through technology. Having long resisted any defined boundary to his work at SAS, he has performed solutions architecture, product management, customer advisory, enablement and implementation roles. Sundaresh worked with analytical teams at General Electric and Genpact prior to joining SAS.

Natalya Spicer

Product Manager, SAS

Natalya is focused on GenAI and cloud/platform products. She brings global B2B/B2C experience building cloud native technology from concept to launch, guiding cross functional teams with a customer centric approach. An MBA graduate and Women in Product scholar, Natalya pairs an entrepreneurial, results oriented mindset with a passion for continuous learning. She turns ambitious ideas into secure, scalable solutions that deliver measurable impact.

Erin McCarthy

Product Marketing, SAS

A marketing, analytics, and customer intelligence strategist with 20+ years across corporate, nonprofit and entrepreneurial settings, Erin turns customer and business insight into growth and profitability. Her expertise spans advanced analytics, market research, database and digital marketing – acquiring new customers, strengthening customer relationships and optimizing marketing effectiveness. An innovative, partnership driven leader, Erin aligns data driven strategy with clear storytelling to deliver measurable, long term impact.

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