On-Demand Webinar

The Importance of a Unified Decisioning Platform for Midmarket Banks

Learn more about key industry trends and the shifting analytics landscape as midmarket banks seek to compete on digital transformation and customer experience.


About the webinar

Today’s midmarket banks see the opportunity to create a digital native presence to extend their reach and grow beyond what their branch networks allow. In many ways, they are better positioned than large banks to quickly transform their business model.

As these banks seek to compete on digital transformation, they are increasingly pointing to a unified decisioning platform as the foundation for success. Harnessing AI and machine learning technologies is proving to be crucial for engaging customers and tailoring their experience.

Why attend?

  • Learn how the industry is responding to new market conditions.
  • Find out how analytics can fuel increased technology effectiveness and save money.
  • Get ideas for recruiting and training top tech talent to strategically respond to digital transformation.
  • Create an enhanced ecosystem with digital apps and digital assistants.
  • Adopt a decision-centric approach by using analytics to respond to core banking trends.

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About the Expert

Anand Chockalingam, SAS

Anand Chockalingam has more than 20 years of leadership experience in the financial industry. His experience includes work at three global banks: HSBC, Chase and Citi. Before coming to SAS, Chockalingam was a Senior Vice President in the decision management function at Citigroup. For the last decade, he has served SAS' clients as an adviser on their analytics platforms. He has a breadth of industry experience and a deep understanding of decision support systems.