On-Demand Webinar

Evolving Customer Experience for Manufacturers in 2021

Applying connected technologies even beyond the factory floor adds value and drives efficiency.

About the webinar

Even before the pandemic threw manufacturers for a loop, many struggled to contain costs and make progress on digital transformation initiatives.

Now, as customer expectations rise and the customer journey evolves, manufacturers must continue to embrace digital innovation, especially beyond the factory floor.

Join our in-house CX experts as they discuss how advanced digital technologies can create opportunities for manufacturers to customize and optimize every interaction in the customer experience.

They’ll share practical use cases that explore the progression from data to insights to action.

What you'll learn:

  • What manufacturers gain by prioritizing and investing in technologies that enhance the customer experience.
  • How analytics, the IoT and artificial intelligence can accelerate the pace of digital transformation.
  • What manufacturers can learn from other industries, including best practices and potential pitfalls.
  • Why every digital and physical interaction in each customer journey matters.
  • Which practical steps manufacturers can take to get started.

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About the Experts

Scott Briggs
Manager, Global Customer Intelligence Practice, SAS


Kate Parker
Manager, Global Customer Intelligence Practice, SAS