From Zero to 360: Modernizing Marketing for a Better Customer Experience
Join experts from SAS and Munvo to learn the steps SMBs can take to modernize marketing technology and create a better customer experience.
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About the webinar
Is digital transformation one of your key initiatives for the new year?
Are you looking for a multichannel approach to marketing and improved customer experience?
Join us for this one-hour webinar to learn how you can go from an early adoption of digital marketing channels to a scalable marketing intelligence solution and move towards a 360-degree orchestration of customer engagement.
We will explain how you can accelerate your profitability by better managing your customer experience.
Of course, there is more than technology to consider with digital transformation. You’ll also need people, skills and process improvements to drive this change.
Find out the next steps you should take to ensure success and how small improvements in the right areas can yield big results.
What we’ll cover:
- What a sophisticated marketing intelligence suite looks like and the skills required to put it into place.
- How to start using both online tracking data and offline customer profile data to get a 360-degree view of your customer.
- Hear about common problem areas for small to medium sized business and how to deal with those issues successfully.
- Navigating the world of martech vendors (over 8,000 of them) and the key things to look for when evolving your martech stack.