Enhancing your members’ health care experience and engagement in a digital-first world
Delivering the experience your members expect
About the webinar
Today, most members and patients live in a digital world and with that comes new expectations.
Why should this matter to you?
Your members expect you to meet them where they are and deliver the kind of experience they want.
Did you know the majority of today’s members use online portals, apps and other digital channels to plan and manage administrative aspects of health care?
But what you may not know is your members are increasingly expecting more personalized, relevant experiences across every digital channel they use, even health care.
Attend our webinar with customer intelligence experts from SAS and Munvo, where you’ll learn how you can improve member engagement with tools like digital marketing technology and SMS.
Hear how industry leaders are already seeing it translate to their success.
You'll learn how:
- Health care member engagement strategies are translated into a digital-first world.
- Industry leaders in health care insurance are successfully engaging with members.
- Adopting interactive copay and SMS communication had a big impact on a health care industry leader.
- Marketing automation and digital marketing solutions can add true value for your members.
About the Experts
Naquan Ishman, MS
Strategic Advisor, Healthcare & Life Sciences
Jordan Harper (Host)
Senior Customer Intelligence Specialist, Health Care