Data Science Meets A/B and Multi-Arm Bandit Testing in SAS® Customer Intelligence 360

About the webinar

Attention SAS Customer Intelligence 360 users: did you know there’s a smarter way to prove the value of analytically driven customer targeting? Experiments and testing in marketing provide opportunities, such as A/B and multi-arm bandit testing. While A/B testing is a well-known marketing tactic, multi-arm bandit testing, in comparison, is more adaptive – instead of splitting traffic evenly, this method dynamically shifts for better, real-time performance. Plus, hear how other SAS Customer Intelligence 360 users are leveraging best practices in modeling with testing for smarter results.

You will learn:

• How to choose the right testing strategy — from classic A/B to adaptive multi-armed bandits.

• Ways to integrate SAS CI360 insights into your existing marketing workflows with minimal disruption.

• Best practices for using advanced analytics and machine learning to optimize campaigns in real time.

• How to measure success and turn test results into actionable business value.
  

The format

Ask the Expert is an interactive webinar series designed for SAS Customer Intelligence 360 users, marketing practitioners, and technical users alike. Led by SAS’s top domain and subject matter experts, each session offers a unique opportunity to learn directly from those who shape and support the solution. The format delivers practical, hands-on guidance based on real-world use cases and application scenarios—making it easy to apply what you learn.

Whether you're looking for expert tips and tricks, detailed advice on specific challenges, or a deeper understanding of how to maximize CI 360's capabilities, this is your chance to engage directly with the experts.