Webinar | Jan. 14, 2026 10 a.m. ET

Marketing Minutes: Insights in 20 Series

Streamlining Your Data Into One Consistent View

Explore data, integration and the shifts driving MarTech success.

Does your marketing team struggle with data overload and campaign underperformance?

Join this 30-minute session on how to overcome data fragmentation, navigate the wide world of vendor tech stacks and align your organization with your goals.

What will you learn?

  • How to tackle some of the most common and persistent marketing data challenges.
  • Making sense of MarTech ecosystems and vendor capabilities.
  • Why organizational change, data governance and executive sponsorship are critical for MarTech investments.
  • A glimpse into the future of MarTech – from hyperpersonalization to advanced decisioning and AI-led innovation.

Whether you’re a CMO, data-driven marketer or digital strategist, this series has something for you. 

Register once to access all four sessions live or on demand.

Whether you’re exploring AI or scaling marketing automation, this session is not to be missed.

Click here to view all of our Marketing Minutes for customer intelligence webinars.

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About the experts


Julio Tavares

Consumer Engagement and Marketing as a Service, Deloitte


Amy Glassman

Senior Manager of Pre-Sales Support, SAS


Lisa Loftis

Principal Product Marketing Manager, SAS | Moderator