Ask the Expert Webinar Series

Boosting Retail & CPG Profits: Are Your Promotions Optimized?

On-Demand • Cost: Complimentary

About the webinar

It’s one thing to declare that all your retail promotions must help improve profits.

It’s quite another to accurately measure the results, and harder still to forecast the profitability of a promotion before you even run it.

That’s where data – and the tools to help you manage and gain insights from it – come in.

Join us as we discuss some of the tools that collect, visualize and interpret data so you can boost sales and profits even while enhancing customer engagement.

You will learn about:

  • End-to-end promotion analytics. Explore the entire life cycle of promotions, from evaluating past promotions to optimizing and forecasting current and future ones.
  • Recommended SKU list. Using promotion optimization, you’ll discover how to obtain the optimal SKU list to enhance your promotions.
  • Cannibalization/halo effect. Better understand promotion cannibalization and how to use data to help prevent it.

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About the Expert

Arpit Jain
Senior Pre-Sales Solutions Architect, SAS

Arpit Jain is a data scientist and customer adviser for commercial industries including CPG and retail. He has extensive experience in the development and implementation of advanced analytics solutions across different industries and provides subject matter expertise on supply chain topics such as demand forecasting, promotion analytics and optimization, and pricing optimization at SAS. Prior to joining SAS, Arpit worked as a demand analyst at Nestle, where he built statistical demand forecasting and promotion optimization solutions using SAS® technology.