Ask the Expert Webinar Series

Orchestrating Your Multi-Wave Campaigns Through Scheduled Journeys

Discover how you can use scheduled journeys to optimize your marketing campaigns.

On-Demand Webinar • (Originally presented: Oct. 21 • 9 a.m. ET | 3 p.m. CET) • Cost: Complimentary

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About the webinar

Attention SAS Customer Intelligence 360 users: Explore new functionality to help optimize your marketing campaigns. Wouldn’t it be great if you could transform existing use cases into scheduled journeys? Now you can.

In this session you will learn about CI360 Customer Journeys designed to manage scheduled journeys offering the user the ability to create customer interactions that align to a business objective or goal and to then measure progress towards that goal as different cohorts of customers travel through the different paths of the journey.

You will learn more about:

  • Typical use cases that can best be achieved through scheduled journeys.
  • How to turn existing segments into target audiences.
  • Mapping out a typical multi-wave campaign as a SAS Customer Intelligence 360 scheduled journey.

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About the experts


Carol Carlton

Principal Solution Development and Deployment Consultant, SAS

Carol has more than two decades of delivering successful SAS customer intelligence solutions with clients. She specializes in delivering impactful solutions that drive measurable value and long-term success. Known for her deep expertise and client-centric approach, Carol plays a key role in enabling organizations to transform their marketing strategies through data-driven decision making.

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