Juan Mendoza
CEO, The Martech Weekly and Martech World Forum
Can you innovate with AI and still protect your brand, customers and values?
In this 20-minute session (with an additional 10 minutes for Q & A), we’ll explore the pivotal shifts that have shaped marketing technology over the past four decades. See how enterprises tackle unstructured data, employee-led innovation and the mounting pressure to stay ahead of change.
What will you learn?
- How MarTech evolved – from the rise of Software as a Service (SaaS) and omnichannel journeys to today’s autonomous era.
- Understand the difference between top-down and bottom-up AI strategies.
- Explore the growing importance of unstructured data for marketing decisions.
- Learn how large language models (LLMs) disrupt traditional marketing, including SEO practices.
- Hear case studies of companies successfully balancing human- and AI-driven approaches.
Whether you’re exploring generative AI or scaling marketing automation, this session is not to be missed.
Register once to access all four sessions live or on demand.
Whether you’re exploring AI or scaling marketing automation, this session is not to be missed.
Click here to view all of our Marketing Minutes for customer intelligence webinars.
About the experts
Keanu Taylor
Global Head of Research, The Martech Weekly
Jonathan Moran
Head of MarTech Solutions Marketing, SAS | Moderator