ON DEMAND

Virtual SAS CI 360 Customer Connect

Success stories, innovations and feature highlights

Cost: Complimentary

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About the webinar

In this series of regular sessions, we bring together members of the SAS Customer Intelligence 360 users community to share experiences, skills and techniques, and to help maximize the potential of your current customer intelligence solution.

Each of the virtual events is designed to last for about 60 minutes and will include members of the customer community sharing real use cases, experiences and successes with us. There will also be regular features where members of the SAS product and customer success teams will share tips and tricks on how to get the best from the SAS Customer Intelligence 360 platform. In addition, we’ll have a session looking at the latest hot topics and vision for marketing, including features on the SAS Customer Intelligence 360 roadmap.

Agenda

  1. Introduction to the Virtual Customer Connect Event (5 min.)
    Mike Turner, Principal Business Advisor, SAS
  2. Use Case Presentation (30 min.)
    Higher conversion rates through better client segmentation and personalized campaigns
    David Benabib, Head of CRM, Coppel

    • Centralized administration of content and campaigns through all channels.
    • More time spent on design strategies and less integrating and transforming data.
    • Marketing operations streamlined with the integration of interdepartmental collaborative environments.
       
  3. Product Update (20 min.)
    SAS Customer Intelligence 360 vision and roadmap: Shaping the future of marketing
    Rob Taylor, Product Management Director, SAS

    • What’s new about AI in marketing.
    • Interactive journey building – get to know your AI agent.
    • Reinvent decision making reliability in real time at scale.
    • Enable marketers to self-serve data science needs.
       
  4. Marketing Update (5 min.)
    Latest news, upcoming events, publications and more with Mike Turner

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About the experts

David Benabib, Head of CRM, Coppel SA de CV

David Benabib

Head of CRM, Coppel SA de CV

For more than 20 years, David Benabib has worked mainly in consumer credit management for institutions such as GE Money and for leading retail chains such as Walmart, Soriana and Home Depot, and later for Liverpool and BanCoppel, with a focus on customer value through understanding their needs and behaviors as a driver of profitability. In the last two years, he has participated in the definition of Grupo Coppel’s customer-centricity strategy and currently leads customer relationship management (CRM) and personalization with the mission of increasing CLTV through a personalized and omnichannel experience for all customers of the store and the bank. Benabib is an engineer from Universidad Nacional Autónoma de México, with management and marketing studies at institutions such as IPADE Business School at Universidad Panamericana, Centro de Investigación y Docencia Económicas AC, Esade in Barcelona and Northwestern’s Kellogg School of Management.

Rob Taylor, Director, Product Management, SAS

Rob Taylor

Director, Product Management, SAS

Rob Taylor leads Product Management for MarTech and adtech solutions at SAS. He is responsible for product vision, strategic direction and ensuring delivery of the roadmap. His expertise aids global brands in digital transformation, leveraging technology to elevate customer understanding, engagement and interaction.

Rob’s leadership and connection in digital intelligence and marketing has spanned over 25 years. Having held positions within Decision Management at Citigroup and MoneySuperMarket, he brings a wealth of experience across customer data platforms, personalization at scale and enterprise decisioning.

Mike Turner, Principal Business Advisor, SAS

Mike Turner

Principal Business Advisor, SAS

With over 30 years of experience in the marketing world, Mike Turner has worked across many different industry sectors leading mixed teams of creative and technical resources in marketing agencies, consultancy, and supply and demand-side commercial businesses.

Mike has led two startup marketing solution software organizations through their incubation and early development and supports two university digital marketing master's level courses in the UK.

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