Ask the Expert Webinar Series

Seamlessly Integrate with External Channels Using Customer Intelligence 360 Custom Task Types

Discover how to turn complex MarTech ecosystems into coordinated, customer-focused journeys with Customer Intelligence 360.

Aug. 19 • 9 a.m. ET | 3 p.m. CET • Cost: Complimentary

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About the webinar

Learn how to integrate SAS Customer Intelligence 360 with the platforms and vendors you already use to deliver faster, more personalized customer experiences. This session will highlight best practices for external channel integration, show how to streamline the handoff of data and demonstrate how Customer Intelligence 360 empowers teams to orchestrate customer journeys without being tied to a single ecosystem.

You will learn more about:

  • Custom task types and connectors.
  • How to use custom task types to create seamless connections to external delivery platforms and the benefits of such integration.
  • The differences between triggers and bulk custom tasks.
  • Best practices when configuring custom tasks.
  • Technical aspects of custom tasks, connector configuration and deployment.

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About the experts

Speaker 1

Bojan Belovic

Principal Technical Architect, SAS

Bojan Belovic is a seasoned Principal Technical Architect specializing in decision management, digital marketing and system integration. With a career spanning over two decades, he has consistently driven innovation at the intersection of data, cloud technologies and customer experience.

Currently, Belovic plays a pivotal role in advancing SAS Customer Intelligence 360, focusing on its integration with leading platforms such as AWS and Snowflake. His expertise lies in enabling organizations to activate and optimize customer data across hybrid environments, ensuring seamless data access and integrity.

Belovic is also an active contributor to discussions on improving SAS marketing decisioning and integration capabilities, and integrating generative AI into marketing technologies. His thought leadership and technical acumen make him a sought-after speaker and consultant in the realms of MarTech and data-driven customer engagement.

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