On-Demand Webinar

The Modern-Day Boardroom Conversation: The Evolving Nature of Trust

Learn why it’s essential to treat data privacy as not only a key aspect of the customer experience – but a competitive differentiator.

About the webinar

C-suite conversations about data privacy have evolved.

It’s no longer a nuisance topic about mitigating legal and reputational risk. Instead, the conversation has turned to elevating trust and privacy as a customer experience (CX) advantage.

Clearly, these are discussions worth having. Our global research study, Experience 2030, found that only 54% of consumers believe brands can be trusted to keep their data private.

Join us for the first in a four-part series about the strategic role of privacy and trust in CX.

We'll discuss:

  • How C-level executives can earn trust by balancing privacy and personalization.
  • How brands can increase transparency while still enabling vast data collection.
  • What to do in the event of a data breach or mishandling of personal data.
  • How even the most untrusted industries can earn the trust of skeptical consumers.

Have a SAS profile? To complete this form automatically Sign In


All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.


Wilson Raj, Principal Product Marketing Manager, SAS

Davide Bellini, Managing Director, Communications Media & Technology - Europe, Africa and Latin America, Accenture