Ask the Expert Webinar Series

Marketing Decisions Excellence: Turning Insights Into Business Impact

Join this webinar and learn how to manage the complexity of marketing decisioning in an everchanging and often real-time environment.

Dec. 16 • 9:00 a.m. ET  | 3:00 p.m. CET • Cost: Complimentary

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About the webinar

Delivering the right message to the right audience at the right time. Sounds like a dream, doesn’t it? The good news is you can. By using advanced analytics, machine learning and real-time data, SAS Customer Intelligence 360 helps marketers uncover key insights about their customers and drive measurable business growth.

You will learn how:

  • To operationalize customer insights into real-time, personalized decisions that scale.
  • To use arbitration, business rules and contextual data to drive the next best action.
  • Other industries use decisioning excellence that translates into measurable business impact.

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About our expert


Mathias Bouten

Principal Solutions Architect, Global Customer Intelligence Practice, SAS

Mathias is a product advisor in SAS’s Global Customer Intelligence Practice, specializing in real-time marketing decisioning. Building on his deep expertise in solution integration, orchestration and decision platforms, he works closely with product management to shape the roadmap of SAS’s marketing decisioning solution. His role focuses on consolidating customer feedback, implementation experiences and industry best practices to drive innovation and ensure the solution meets evolving business needs.

Mathias also collaborates with a global team of experts delivering customer implementations, especially in the area of real-time decisioning, helping organizations maximize value from their marketing investments. With more than 20 years of experience in marketing technologies, he has extensive hands-on knowledge in implementing marketing solutions, designing system architectures and enabling real-time integrations. As a trusted advisor to SAS customers, he brings deep expertise in marketing automation, digital personalization and decisioning across industries such as financial services, telecommunications and retail. Mathias has been with SAS since 2012 and lives in Nettetal, Germany.

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