On-Demand Webinar

From Mad Men To Madtech

An encore presentation from the ANA B2B Marketing Conference

About the webinar

Now more than ever, marketers must build strong digital bonds between other brands and end consumers.

This is no easy task, especially when faced with the looming demise of the third-party cookie and the push to more digital interaction.

But as is so often the case with challenges, opportunity comes knocking. Enter madtech – the convergence of marketing and advertising technologies.

Combining and optimizing digital advertising, marketing, creative spending, and holistic measurement can result in strengthened brand efficiency, improved customer experience and loyalty and better business metric results.

You will learn how to:

  • Balance brand building with conversion across your marketing and advertising portfolio.
  • Factor in data collection, media consumption and the rise of B2B media networks.
  • Build a holistic, compelling, and personalized customer experience across all digital channels and environments.
  • Measure and improve performance marketing activities on the business.

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About the Experts

Jennifer Chase
Chief Marketing Officer, SAS

Michele Eggers
Senior Director of Marketing Sciences, Technology & Digital Experience, SAS