Live Webinar

Alignment: The Harmonic Convergence of Banking CX

Learn how banks can use data and analytics to adapt and act in real time and provide better customer experiences.

April 2 • 10 a.m. ET • Cost: Complimentary

About the webinar

Personalizing interactions, meeting customers in their moments, acting with empathy – these hallmarks of great customer experiences shine even brighter in times of crisis.

To provide them, banks must overcome a host of potential obstacles outlined in the recent Digital Banking Report. Challenges include organizational and data silos, privacy regulations, limited skillsets and a lack of leadership support.

Join Jim Marous of The Financial Brand and Lisa Loftis of SAS to learn how banks can use data and analytics to adapt and act in real time and provide better customer experiences.

We’ll explore how banks can accomplish this alignment by:

  • Synchronizing across channels.
  • Improving data privacy.
  • Embracing the right leadership qualities and skill sets.
  • Using journey maps and customer life cycles to identify digital opportunities.
  • Using strategy maps to identify data-driven initiatives and prioritize tech and analytics.

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About the Experts

Speaker 1

Jim Marous
Financial Industry Publisher, The Financial Brand  

Speaker 2

Lisa Loftis
Principal Product Marketing Manager, SAS

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