On Demand Webinar

Virtual SAS CI 360 Customer Connect

Success stories, innovations and feature highlights

Cost: Complimentary

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Agenda

  1. Introduction to the Virtual Customer Connect Event
    Mike Turner, Principal Business Advisor, SAS (5 min.)
  2. Use Case Presentation
    Personalizing With Purpose: How World Wildlife Fund (WWF) Uses Data to Deepen Donor Engagement
    Lucas Kelly, Senior Data Scientist, WWF

    • See how the conservation organization uses SAS Customer Intelligence 360 to understand, engage with and keep its donors.
    • Learn how WWF uses AI-driven recommendation systems, multichannel marketing, experiments and testing to create personalized experiences that inspire loyalty and improve results.
    • From whales to website clicks, see how data supports more effective conservation efforts and smarter fundraising. (30 min.)
       
  3. Product Roadmap Update 
    Enhancing Marketing Efficiency: SAS CI 360 New Task Design Experience
    Jim Hazen, Principal Product Manager, SAS

    • Learn how marketers can apply sophisticated analytics to their customer communication and campaign design processes without the need for data science skills.
    • Discover how SAS builds capabilities to support this community need.
    • Get a preview of functionality and features users can expect to see and how they will be delivered.
       
  4. Marketing Update  (5 min.)
    Latest news, upcoming events, publications and more with Mike Turner

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About the experts


Lucas Kelly

Senior Data Scientist, World Wildlife Fund

Lucas Kelly is a Senior Data Scientist at the World Wildlife Fund, where he analyzes big data and builds predictive models to drive strategic decisions for fundraising and marketing initiatives. He leverages his expertise in SAS programming, machine learning and artificial intelligence to help WWF achieve its conservation goals. Lucas is also a Data Science Instructor at Data Society, where he teaches courses on data visualization, machine learning and database management to diverse audiences, including government agencies and private companies. He also serves as a Contributing Writer for FanGraphs, where he applies his analytical skills to baseball, demonstrating his passion for data-driven insights across various domains.

In addition to his work in the data science field, Lucas is an avid environmental advocate, having founded outdoor science programs at both Lowell School and Voyagers' Community School. Lucas holds a master’s in teaching from the University of Maryland Global Campus and a Bachelor of Science in Environmental Science and Policy from the University of Maryland.


Mike Turner

Principal Business Advisor, SAS

With over 30 years of experience in the marketing world, Mike Turner has worked across many different industry sectors leading mixed teams of creative and technical resources in marketing agencies, consultancy, and supply and demand-side commercial businesses.

Mike has led two startup marketing solution software organizations through their incubation and early development and supports two university digital marketing master's level courses in the UK.


Jim Hazen

Principal Product Manager, SAS

Jim Hazen is a seasoned digital analytics and product management expert with over 20 years of experience solving complex problems at the intersection of data, technology and marketing. With a deep background in implementing analytics solutions, optimizing campaigns and building cloud-based software, Jim thrives on continuous learning and cross-functional collaboration. His passion lies in turning challenges into innovative solutions, regardless of industry, and helping organizations make smarter, data-informed decisions.

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