Ask the Expert Webinar Series

CDP Capabilities in SAS Customer Intelligence 360: Activating Dynamic Customer Profiles

Join this webinar to see how you can unify, enrich and activate customer data in real time for personalized engagement at scale.

On-Demand (Originally presented on Nov. 18, 2025)

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About the webinar

Modern omnichannel marketers seek to unify data, create real-time customer profiles, and activate personalized journeys — often turning to Customer Data Platforms (CDP) to meet these needs. SAS CI360 delivers these critical capabilities with less complexity, lower cost, and easier upkeep, making it the smarter, faster way to achieve CDP-like outcomes without the heavy lift of a full CDP.

Marketers: If creating dynamic, personalized engagement at scale piques your curiosity – you’ve come to the right place. Imagine if you had the ability to unify, enrich and activate customer data in real time – without duplicating or relocating data. We’ll show you how.

You will learn:

  • How to build dynamic customer profiles.
  • How to activate these profiles across marketing touchpoints.
  • Advanced CDP capabilities with SAS Customer Intelligence 360.
  • Best practices and real-life applications.

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About our expert


Hayo Baas

Principal Business Solutions Manager, SAS

Hayo has led customer intelligence initiatives across Europe for over six years. He specializes in enhancing the capabilities of the retail, e-commerce, banking, telecom and media sectors through the power of SAS solutions. Hayo works closely with sales teams and business partners to deliver tailored presentations, workshops and demonstrations that resonate with a diverse range of clients. With a strong background in ad tech and solution selling, Hayo excels at translating complex business requirements into comprehensive SAS solutions. He is dedicated to anticipating customer needs and implementing strategies that are built to last through technological evolution.

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