LIVE WEBINAR

Virtual SAS CI 360 Customer Connect

Success stories, innovations and feature highlights

Wednesday, April 15, 2026 | 9 a.m. EST | 2 p.m. GMT | 3 p.m. CET | Duration: 1 hour

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About the webinar

In this series of regular sessions, we bring together members of the SAS® Customer Intelligence 360 user community to share experiences, skills and techniques. These sessions will help you maximize the potential of your current Customer Intelligence solution.

Each of the virtual events should last about 30–40 minutes and will include members of the customer community sharing real use cases, experiences and successes. There will also be regular features where experts on the SAS team will share tips and tricks on how to get the best from the CI 360 platform, and a topical session looking at the latest hot topics and a vision for marketing including features on the SAS Customer Intelligence 360 roadmap.

Agenda

  1. Introduction to the Virtual Customer Connect Event (5 min.)
    Mike Turner, Principal Business Advisor, SAS
  2. Use Case Presentation (25 min.)
    From CRM Grind to Personalization Gold with AI Agents
    Michal Seifert, Senior Leader SAS Practice, Trask
    Jakub Hytka, Head of FSI Business Consulting, Trask

    AI Agents for Hyper-Personalization: Magic, Dreams or Real Value?
    Discover how AI agents help you boost efficiency and focus on what really matters – supercharging relevance, sales and customer experience!

    • Dive into the real-world process of hyper-personalization and uncover ways AI agents can deliver true value.
    • Uncover opportunities to supercharge your efficiency.
    • Find ways to make the process hum so you can focus on what truly matters.
       
  3. Product Update (10 min.)
    Agentic AI in SAS Customer Intelligence 360
    Mac Carlton, Product Manager, SAS

    • From prompts to action – Build out campaigns from briefs, diagrams or conversations with the agent.
    • Multi-agent collaboration – The SAS® 360 Agent coordinates workflows across several sub-agents to accelerate execution while keeping marketers in control.
    • Built-in trust and transparency – Explainability, governance and human-in-the-loop checkpoints are embedded across CI 360.
       
  4. Marketing Update (5 min.)
    The latest news, upcoming events, publications and more with Mike Turner

 

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About the experts

David Benabib, Head of CRM, Coppel SA de CV

Michal Seifert

Senior Leader SAS Practice, Trask

Michal is an experienced leader in Customer Intelligence with 25 years improving client portfolio strategies for banks and insurance companies. He has created successful campaign management and CRM processes for global financial firms. He has consulted on many SAS projects since 2015.

Rob Taylor, Director, Product Management, SAS

Jakub Hytka

Head of FSI Business Consulting, Trask

Jakub is a seasoned business consultant focusing on innovative business digital solutions, digital business strategy and operational models, innovative data usage for business and risk purposes, product development and Innovation, and hyper-personalization.

Mac Carlton, Product Manager, SAS

Mac Carlton

Product Manager, SAS

Mac is a product manager for SAS Customer Intelligence, focusing on building analytics and GenAI-powered capabilities for marketing teams. Since joining SAS, Mac has developed some of the first GenAI capabilities in SAS solutions, advised customers on data and AI strategy and has more recently joined the product team to deliver AI and analytics for customer intelligence solutions.

Mac is always interested in talking about strategies for democratizing analytics with Gen AI, techniques for aligning LLMs and AI tools that can save you time every day.

Mike Turner, Principal Business Advisor, SAS

Mike Turner

Principal Business Advisor, SAS

With over 30 years of experience in the marketing world, Mike Turner has worked across many different industry sectors leading mixed teams of creative and technical resources in marketing agencies, consultancy, and supply and demand-side commercial businesses.

Mike has led two startup marketing solution software organizations through their incubation and early development and supports two university digital marketing master's level courses in the UK.

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