Privacy + Trust: The New Measures of CX
Want to achieve a competitive edge? Learn why being customer-centric also means being privacy-obsessed.
About the webinar
According to our global research study, Experience 2030, 73% of consumers are concerned with how brands use their personal data.
At first glance, this might seem like a risk mitigation and data compliance issue. But data privacy is much more than that. It’s a competitive differentiator and critical aspect of the customer experience (CX).
Brands need to establish a data privacy strategy and culture that aligns with business goals, fosters consumer trust and, ultimately, creates an exceptional CX.
Join us for this session as we discuss:
- How to align privacy metrics with overall CX objectives.
- How to measure the contribution of privacy to brand trust.
- Data and analytics capabilities that promote privacy and transparency.