Rob Bousaleh, Vice President of Marketing Technology & Operations, Iris Concise
Rob has more than 20 years' experience in leading marketing technology ecosystems and road maps. He has deep experience in loyalty, business innovations and predictive modeling focused on 1-to-1 personalization. Rob's clients include organizations such as Ahold and CVS, Caesars Palace, Cox Communications and Rite Aid. He also successfully founded a geo-focused business to drive consumer traffic into stores. Rob holds a BSBA in MIS and an MS in leadership and project management from Northeastern University.