Mark Hiew
Senior Product Marketing Manager, SAS Studio, SAS
Mark Hiew is a product marketer at SAS focused on data management products. He previously worked as a global marketing campaign manager at SAS, Amazon and John Deere.
AI-driven transformation is here – but without trusted data, even the best models fall flat. This session explores the trends reshaping data management in 2026, as organizations realize that in the AI era, it’s “garbage in, garbage scaled.” We’ll also highlight how trusted data drives more accurate and reliable AI-driven decisions.
You’ll walk away with industry benchmarks, an actionable playbook and a fresh perspective on how to prepare your data foundation for what’s next. If trust, compliance or AI readiness are priorities for 2026, you don’t want to miss this session.
Whether you’re a chief data officer, AI strategy leader or governance expert, you’ll learn:
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Senior Product Marketing Manager, SAS Studio, SAS
Mark Hiew is a product marketer at SAS focused on data management products. He previously worked as a global marketing campaign manager at SAS, Amazon and John Deere.
Senior Product Manager, Data Quality, InsightOps
Mickey Schauf has a strong background in product management and sales engineering. He specializes in bridging the gap between technical solutions and customer needs and currently oversees multiple data management products that help organizations optimize operations and accelerate decision making.
EY Partner and Competency Leader, AI & Data
Pradeep Karpur is a Partner in EY’s Technology Consulting practice, based in Calgary. As Canada’s national competency leader for AI & Data, Pradeep has spent over 25 years in data management and analytics, helping organizations across countries harness Data and AI to deliver measurable business transformation—leveraging modern cloud platforms, robust data governance, and scalable engineering practices.