On-demand Webinar

Virtual CI360 Customer Connect

Success Stories, Innovations and Feature Highlights

On-demand | Cost: complimentary

About the webinar

In this series of regular sessions, we want to bring together members of the Customer Intelligence user community to share experiences, skills & techniques, and to help you as customers maximize the potential of your current Customer Intelligence solution from SAS.

Each of the virtual events is designed to last for 60-90 minutes and will include members of the customer community sharing real use cases, experiences, and successes with us. Alongside this there will be regular features where members of the SAS product and Customer Success teams will share tips and tricks on how to get the best from the CI360 platform and a topical session looking at the latest ‘hot topics’, vision for marketing including features on the CI360 roadmap.

Agenda

Introduction to the Virtual Customer Connect Event
Mike Turner, Principal Business Advisor, SAS (5 mins)
Use Case Presentation
Gabriela Pithartová, Chief Product Owner for Personalized Marketing in Retail Segment Komerční banka (30 mins)
Product Roadmap Update
Enhancing Marketing Efficiency: SAS CI360's New Task Design Experience
· Build campaigns faster with a more intuitive design experience.
· Manage content centrally to stay organized and consistent.
· Personalize with ease using simplified tools and best practices.
Sam Padda, Senior Product Manager, SAS ("0 mins)
Marketing Update
Latest news, upcoming events, publications and more with Mike Turner (5 mins)

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About the experts

Gabriela Pithartová

Chief Product Owner for Personalized Marketing in Retail Segment, Komerční banka

Gabriela is a seasoned marketing executive specializing in customer experience, brand strategy, and digital transformation. She currently serves as Chief Product Owner for Personalized Marketing – Retail at Komerční banka, where she drives customer-centric initiatives. With a background at BNP Paribas Personal Finance, including the launch of Hello bank!, she brings a strong focus on innovation, ESG, and data-driven marketing.

Sam Padda

Senior Product Manager, SAS

Sam is a senior product manager for SAS Customer Intelligence 360, focusing on product strategy and user experience for channels and integrations. She collaborates across teams in sales, research and development, professional delivery services and customer success. Sam has 25 years of experience in web and software development, project management, stakeholder management, user experience and data management, and serves as the conduit between business and technical teams. Her experience spans industries including biopharmaceuticals, manufacturing, retail, education and banking.

Mike Turner

Principal Business Advisor, SAS

With over 30 years of experience in the marketing world Mike has worked across many different industry sectors leading mixed teams of creative and technical resources in marketing agencies, consultancy, and supply & demand side commercial businesses.

Mike has led two start up marketing solution software organisations through their incubation and early development and supports two university Digital Marketing MSc courses in the UK.

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