Is your marketing strategy aligned with your customers’ needs?
In this 20-minute session (with an additional 10 minutes for Q & A), hear how ICA Banken transformed its marketing by putting customers at the center of every decision. From listening loops and agile feedback cycles to personalization at scale and smart tech adoption, this session offers a real-world look at how strategy and technology work hand in hand.
What will you learn?
- How to shift from broad segmentation to personalized engagement.
- Why “relentless improvement” and agile iteration are keys to CRM success.
- How to avoid “shiny object syndrome” and focus on tech that delivers real value.
- The role of SAS Customer Intelligence 360 in orchestrating omnichannel journeys and next-best actions.
- How to future-proof your stack without overengineering it.
Register once to access all four sessions live or on demand.
Whether you’re exploring AI or scaling marketing automation, this session is not to be missed.
Click here to view all of our Marketing Minutes for customer intelligence webinars.