Optimizing the Experience for the Hybrid Shopper
In just 20 minutes, you will learn how to craft the seamless brand experiences shoppers crave.
About the webinar
The future of food retailing is a mix of online, mobile and in-store experiences.
The recent surge in e-commerce has produced a massive opportunity for sellers of food to reach consumers in new ways.
With this opportunity comes fresh challenges – and the need for investment to overcome them.
How can food retailers ensure their investments are scaling operations in a way that meets consumers’ expectations? In a word, personalization.
In this webinar, industry experts – including a former Kroger executive who previously presided over global e-business for Procter & Gamble – will discuss emerging trends in grocery and food retailing and the technologies that can assist food retailers in understanding and exceeding shoppers’ evolving expectations.
You will learn:
- What food retailers need to know about catering to hybrid shoppers in store and online.
- Why transparency matters in omnichannel operations, especially for inventory management and personalization.
- How tailored customer intelligence solutions like SAS® Customer Intelligence 360 help food retailers navigate the twists and turns of the customer journey.
Learn more – watch the entire webinar series.