Hands out of the cookie jar!
Satisfy your sweet tooth for customer insights – without cookies.
Discover new methods to personalize messages, optimize campaigns and measure performance.
Aug. 12 • 11 a.m. ET • Cost: Complimentary
About the webinar
Third-party cookies have powered more than two decades of digital advertising growth.
But now the cookie is... well, crumbling. And it’s upending how marketers identify, target and serve audiences.
In a world without third-party cookies, marketers must find new ways to personalize messages, optimize campaigns and measure performance.
In this webinar, we’ll explore what a world without cookies means for digital advertisers.
Discover why brands can’t take the "wait and see" approach, but must plan now to overhaul personalization methods.
This webinar will help you:
- Explore identity resolution strategies.
- Fine-tune measurement and attribution.
- Improve brand safety and minimize ad fraud.