On-Demand Webinar

Hands out of the cookie jar!
Satisfy your sweet tooth for customer insights – without cookies.

Discover new methods to personalize messages, optimize campaigns and measure performance.

About the webinar

Third-party cookies have powered more than two decades of digital advertising growth.

But now the cookie is... well, crumbling. And it’s upending how marketers identify, target and serve audiences.

In a world without third-party cookies, marketers must find new ways to personalize messages, optimize campaigns and measure performance.

In this webinar, we’ll explore what a world without cookies means for digital advertisers.

Discover why brands can’t take the "wait and see" approach, but must plan now to overhaul personalization methods.

This webinar will help you:

  • Explore identity resolution strategies.
  • Fine-tune measurement and attribution.
  • Improve brand safety and minimize ad fraud.

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About the Experts

Wilson Raj
Global Director of Customer Intelligence, SAS

Brian McKnight
Senior Solutions Architect, SAS