On-Demand Webinar

Marketing Minutes: Insights in 20 Series

Enhance the Customer Experience and Create Value for Your Stakeholders

Discover ways to consistently create more meaningful and profitable customer interactions.

About the webinar

The concept of the customer experience (CX) is nothing new. Businesses have long sought to understand customers' needs and design products and services to meet them.

What is new, however, are the smart technologies, personalization tools, AI capabilities, data and soaring customer expectations.

The customer experience has never been more complex – or so full of possibilities.

Join us for this special sponsored virtual panel discussion with Harvard Business Review.

We will discuss:

  • How to overcome the barriers to a more customer-centric strategy.
  • How to get a better view of your customers and customize interactions.
  • The role of AI in creating personalized customer journeys.
  • How to keep up with rapidly changing customer expectations.

Click here to view the entire webinar series.

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About the experts

Michael Obermaier

Head of Customer Experience Advisory Practice, DACH

Denise Lee Yohn

Author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

Julie Devoll (Moderator)

Editor, Special Projects and Webinars, Harvard Business Review