On-Demand Webinar

Marketing in 20: Digital Trust

Join SAS and Accenture for Part 2 of our conversation series as we explain why data privacy must be at the forefront of your business and at the heart of every customer strategy.   

About the webinar

Protecting customer data privacy isn’t simply a business necessity. It’s a competitive advantage – just like a fantastic product line or responsive service.

But it’s even more than that. Protecting customer data is an integral brand promise to consumers.

Equal parts informal and insightful, this conversation with SAS and Accenture will help you discover how transparency, accountability and honesty are essential to making sure your customers stay your customers.

You will learn:

  • Key steps you can take behind the scenes to protect customer privacy and data.
  • How to ensure you’re regarded as a trustworthy brand.
  • Three things you can do today to improve your marketing maturity in digital trust.

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About the Expert

Wilson Raj
Global Director of Customer Intelligence, SAS

Edwin Van der Ouderaa
Senior Managing Director – Strategy & Consulting, Customer, Sales & Service Lead, Global Accenture