On-Demand Webinar

Holistic CX Measurement: How to Reflect Loyalty and Business Value Metrics

Learn how you can accurately quantify the results and ROI of your customer strategy and marketing efforts.

About the webinar

Is your customer experience (CX) strategy paying off? To be unsure is one thing. To be sure – and wrong – is quite another.

After all, business leaders need to quantify the value of CX initiatives. Without a compelling and accurate money story to tell them, marketers may lose funding or even their roles.

By combining accurate data with AI-infused analytics, marketers can modernize CX measurement – moving from isolated methods to an all-embracing state that captures performance improvements.

Join this webinar to learn how to translate customer satisfaction and loyalty into an ROI model that’ll win over numbers-driven bosses.

This webinar will help you:

  • Create an ROI framework for loyalty-infused CX.
  • Measure CX progress that aligns to the customer journey.
  • Determine initiatives that yield financial results.
  • Craft a compelling business case.

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About the Experts

Wilson Raj
Global Director, SAS


David Williams
Program Manager, SAS