On-Demand Webinar

SMB Success With Digital Transformation (DX) Initiatives

Join us to learn from your SMB peers and get useful advice as they share recent DX success.


About the webinar

Digital transformation can be overwhelming for any company. You know you need to attract and retain customers, improve customer experience and streamline operations.

But how do you get started with technologies like AI, IoT, advanced analytics and cloud?

Good news – SMBs can be successful with digital transformation efforts, and it doesn’t have to break the bank.

Learn as Futurum Research’s Daniel Newman talks with April Wilson, Vice President of Analytics and Marketing at RevSpring, and Clark Twiddy, President of Twiddy & Company Realtors.

Hear the story behind these DX successes:

  • An average 3% to 7% increase (millions of dollars) in health care collections – after just a small investment in analytics and digital communications.
  • Net income up 10% in a market with margin compression.
  • Breaking historical booking records with 30% of clients rebooking – simply by testing models and becoming more predictive.

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About the Experts

April Wilson, Vice President of Analytics and Marketing, RevSpring

Wilson has a long history of measuring and optimizing meaningful communication for top brands. A technology enthusiast from grade school, she built her career evangelizing the power of big data to grow consumer engagement. She co-engineered the Intelligent Workflow Solutions program at RevSpring.

Clark Twiddy, President, Twiddy & Company Realtors

Twiddy runs a hospitality and property management firm along North Carolina's Outer Banks. With more than 40 years as a second-generation family business, Twiddy & Company balances personal experience for customers with an aggressive commitment to data-based innovation. As a small business, Twiddy & Company has been an early deployer of advanced technology in the vacation rental space nationally.  

Daniel Newman, Principal Analyst, Futurum Research

Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.