On-Demand Webinar

The Interplay of Analytics With Strategy, Art and Experience

Learn how marketers can pivot right now in the face of today’s unprecedented challenges.

About the webinar

Over the last decade, marketing has benefited from powerful analytical approaches to improve effectiveness, efficiency and outcomes.

But COVID-19 changed everything in a short amount of time.

Every aspect of business, including marketing, has been disrupted by the pandemic. In addition, social unrest and shifting social values are further challenging marketers to project their brand as authentic, relevant and differentiated.

All of this combined with a deep recession is forcing marketers to pivot quickly to address the uncertainties and keep their organization at the heart of customer demand.

Join us for this thought leadership webinar as we explore the interplay between the allure of marketing analytics and the fundamentals for marketing success – strategy, targeting, creative and timing – in a key moment of changing consumer attitudes.

We'll also cover:

  • Best practices that top companies are undertaking now to achieve competitive advantage.
  • Real-world data showing current marketing results and successes.
  • How marketing and analytics teams can optimize their contribution to successful marketing outcomes.

Have a SAS profile? To complete this form automatically Sign In


All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

About the Experts

Paul Kadin
Managing Partner, Resonance LLC
Senior Adviser, Novantas

Anand Chockalingam
Managing Director, SAS