Confident decisions at every stage of the customer journey
Learn how to optimize marketing efforts with open source analytics, machine learning and intelligent decisioning powered by SAS® Customer Intelligence 360.
July 21 • 11 a.m. ET • Cost: Complimentary
About the webinar
Are you making the most of your customer interactions?
No matter if you connect to your customers over the web, mobile, email or direct mail – every interaction has the potential to deepen engagement and increase customer lifetime value.
Now, by taking advantage of technologies for real-time decisioning and machine learning, you can improve personalization, achieve deeper customer understanding, and accelerate data science workflows through automation.
Join this webinar to see how to:
- Use SAS® Customer Intelligence 360 and SAS® Viya® to detect events, extract analytical insights and orchestrate meaningful customer interactions.
- Quickly create analytical assets through no-, low- and high-code interfaces driven by SAS, Python or R.
- Design, publish, evaluate and monitor analytical modeling assets that directly support customer personalization and targeting.
- Utilize a decisioning engine to create workflows that use machine learning models and business rules for both batch and real-time use cases.