Confident decisions at every stage of the customer journey
Learn how to optimize marketing efforts with open source analytics, machine learning and intelligent decisioning powered by SAS® Customer Intelligence 360.
About the webinar
Are you making the most of your customer interactions?
No matter if you connect to your customers over the web, mobile, email or direct mail – every interaction has the potential to deepen engagement and increase customer lifetime value.
Now, by taking advantage of technologies for real-time decisioning and machine learning, you can improve personalization, achieve deeper customer understanding, and accelerate data science workflows through automation.
Join this webinar to see how to:
- Use SAS® Customer Intelligence 360 and SAS® Viya® to detect events, extract analytical insights and orchestrate meaningful customer interactions.
- Quickly create analytical assets through no-, low- and high-code interfaces driven by SAS, Python or R.
- Design, publish, evaluate and monitor analytical modeling assets that directly support customer personalization and targeting.
- Utilize a decisioning engine to create workflows that use machine learning models and business rules for both batch and real-time use cases.