On-Demand Webinar

Does Trust Matter? Bolstering Your Reputation and Increasing Value With AI.

Do your customers and employees trust AI? Should they? Does it matter?

On-Demand (Originally presented on Thursday, Oct. 30 2025) • Cost: Complimentary

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About the webinar

Responsible innovation is all the rage. But how does trust affect the adoption of emerging technologies such as generative AI, agentic AI and even quantum computing? Will an investment in governance and trustworthy AI deliver quantifiable value?

In 2025, IDC undertook a global, cross-industry research study to evaluate the intersection of AI adoption, value realization and trust. The results were used to calculate an AI Trust Index and AI Impact Index measuring responsible AI implementation and realized value. In this webinar, we’ll share the results and how they relate to our diverse on-the-ground experiences.

Join us as we discuss:

  • Whether trust in AI is correlated with value.
  • Which technical capabilities and human factors influence trust.
  • How responsible AI practices affect adoption, risk and ROI.

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About the expert


Kimberly Nevala

Strategic Advisor, SAS

Kimberly Nevala provides counsel on the strategic value and real-world realities of emerging advanced analytics and information trends to companies worldwide and is currently focused on demystifying the business potential and practical implications of AI and machine learning.


Chris McClean

Global Lead for Digital Ethics, Avenade

Chris is a recognized expert in governance, risk and ethics for AI and other emerging technologies. He implemented and led Avenade's worldwide Responsible AI policy and AI Governance program. He also helped design and build AI Governance and Responsible AI programs for Avanade clients.

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