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White Papers

 

Business Analytics

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By Mark B. Gorman, Principal, Mark B. Gorman & Associates LLC
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This research report explores how leading insurers are using business analytics solutions to reduce reaction times to competitive pressure, respond more efficiently to market changes, improve the precision and efficacy of operational decisions, and increase business managers effectiveness in driving organizational value.
SAS provides a unified, agile and more effective information infrastructure to support evidence-based decision making across the enterprise
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This white paper discusses some of the key infrastructure challenges that IT faces in meeting the ever-increasing demands for intelligence across their organizations. It provides an overview of how the platform for SAS Business Analytics can help overcome those challenges. It also describes SAS strengths within each of the platform components -- data integration, analytics, and reporting. Most importantly, it outlines how SAS is here to help organizations achieve success through analytic solutions built upon an integrated framework. 
 
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This paper, based on research by nGenera Corporation, provides answers to six key questions that executives should be asking about how to use business analytics to improve performance and compete successfully -- from "Where should we leverage business analytics?" and "What's the payoff?" to "What kinds of people do we need?" and more.
The role of business analytics in transforming banking
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In light of the global economic slowdown, executives responsible for putting banking on a safer, more promising footing need to ensure they do so armed with the right facts and analysis. A comprehensive Business Analytics framework provides all decision makers with critical insight, not only into what happened in the past, but why it happened, what may happen in the future and how organisations can achieve the best possible outcome when unplanned events occur. This insight can then be used to act confidently and transform the business.  In this uncertain climate, SAS has identified 5 key priorities that should be addressed, highlighting how Business Analytics can help you achieve the best possible outcomes.

Compliance

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General

Surveying the technology implications of compliance, financial intelligence and overall performance management
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Today more than ever the CFO must balance a role as financial caretaker with that of business strategist. Considering the current climate of regulation and compliance, the CFO faces formidable challenges.

This white paper presents five questions that keep these executives awake at night, questions involving costs, revenues, compliance and performance management. The paper then argues that addressing the technology implications of these questions requires a holistic approach to financial intelligence. In the end you will learn about SAS Financial Intelligence, a comprehensive solution suite that helps the finance group become a trusted adviser to all other areas of the company.
Achieving financial success with embedded groupwide SAS® Risk Management
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Current economic conditions heighten the need for financial services firms to accurately gauge required levels of regulatory compliance and economic capital to support business strategy and risk appetite. More regulations are on the way, demanding transparency, accurate information about company operations, robust and comprehensive risk management, regulatory compliance and efficient governance. What does this mean for many organizations? This paper takes a step back to examine how all components of a successful company must work in an integrated manner in order to produce the best results, and how SAS approaches governance, risk, compliance and performance management issues by providing a comprehensive framework for analyzing and managing risks in the context of corporate strategy and performance.
Extending the impact of finance across the enterprise
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Surprise is never a good thing in finance. Unfortunately, anticipating market changes has always been a challenge for finance chiefs. Now, because of new regulations, companies must also improve their performance management capabilities to minimize the effects of material changes and performance shortfalls.

CFO Research Services interviewed a number of finance executives to find out how they are stepping up to these challenges. This paper, written by CFO Research Services, outlines the results that emerged from their research — the performance management strategies that CFOs are using to cope with regulatory restrictions and ensure success for their companies.
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Anti-Money Laundering

The Benefits of a Holistic, Risk-Based Approach
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The current regulatory environment in financial services has left most institutions in need of a more effective approach to the detection and prevention of money laundering. This white paper discusses some relevant regulations, explores current trends in anti-money laundering (AML) technology strategy and proposes ways to achieve competitive advantage through AML solutions.
SAS Anti-Money Laundering: An integrated framework for risk scoring, alert generation, investigation and reporting
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Financial institutions must strengthen their anti-money laundering programs to identify and report suspicious activity, meet new regulatory mandates and manage compliance risk. Read this white paper to learn how SAS Anti-Money Laundering can help you detect unknown behavior patterns, gain a clearer view into transactions and report suspicious activity.
Helping life insurance companies mitigate regulatory risk
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In October 2005, the U.S. Department of Treasury released the final ruling that life Insurance and annuity companies must implement money-laundering prevention programs and comply with Suspicious Activity Report (SAR) guidelines by May 2006. This white paper takes a brief look at ways SAS Anti-Money Laundering is designed to help these companies comply with regulations. You will learn about SAS' ability to detect a variety of suspicious activities.
A dynamic, risk-based solution for identifying, investigating and reporting suspicious patterns of behavior
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This white paper provides an overview of SAS Money Laundering Detection, a solution built specifically to help small and mid-sized businesses protect themselves against money laundering. You will learn about unique challenges that smaller businesses must overcome to detect money laundering. The paper also describes the detection process used by SAS Money Laundering Detection.
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Basel II

Credit Risk Management for Basel II and Beyond
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This white paper discusses the nature of business risk, from credit risk to market risk and operational risk, primarily in the context of the banking industry. The paper provides a history of the Basel accords, outlining in detail the implications of Basel II on risk management. You will also learn about the processes and systems  required for implementing internal ratings-based approaches to risk management.
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Fair Banking

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In September 2005, the Federal Reserve Board will disclose pricing data on higher cost loans with respect to applicant race, ethnicity, gender and income status. This new pricing information, in the officially filed HMDA data, will be used to monitor mortgage lending practices and assist in identifying possible discriminatory pricing patterns.

This paper presents a systematic approach for statistical analysis of HMDA pricing data. You will learn how an effective and powerful method to detect statistically significant pricing disparities amongst various groups is beneficial for lending institutions. The method described in this paper can be applied to HMDA filing data and a broader set of information including additional applicant and transaction information, credit bureau data, and credit underwriting and pricing policies.
A Lepus white paper
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Credit scoring models can assist bankers with credit decisions and can enhance compliance with fair lending laws and regulations. This white paper examines the current deployment of credit scoring models, the challenges banks often encounter and future credit scoring trends. You will learn about common types of models, how to measure their performance and the impact of regulations on credit scoring.
Dynamic-Conditional Process improves standard regression approach
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The federal government has enacted laws and standards making discrimination in lending illegal. To help financial lenders improve the accuracy of their disparate treatment testing evaluations, SAS has developed a methodology called the Dynamic-Conditional Process (DCP). This methodology dynamically classifies lending decision factors and captures variations in policy thresholds among loan products, markets and/or programs. Read this white paper for an introduction to the DCP methodology.
A SAS Institute Brief
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SAS has derived an analytic methodology to help mortgage lenders measure, monitor and manage their fair lending disparity and potential risk exposure. This brief outlines the initial steps required for the development of a global risk indicator for managing exposure. These steps involve identifying disparities, quantifying disparities and risk exposures, converting them into a singular risk indicator and then monitoring fair lending risk.
A Southeast SAS Users Group paper
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To compete successfully amid new technologies and regulations, lenders will need to utilize data mining techniques to develop powerful models that can identify undertapped markets with the most potential.

This paper illustrates how to gather and preprocess the requisite data for such a project and to develop and assess alternative models. Specifically, you will learn how to identify and prioritize potential opportunities for mortgage lending using modeling techniques such as tree models, logistic regression, neural networks and ensemble models.
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MiFID

Compliance is not enough
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For European financial services firms, compliance with MiFID is mandatory. Nevertheless, MiFID provides numerous opportunities for companies to improve profitability and shareholder value. This white paper explores those opportunities. You will learn how the people, process and systems changes required by MiFID can position your organization to be more agile and successful.
A look at how industry professionals view the new directive
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The Markets in Financial Instruments Directive establishes a new regulatory framework for investment services in Europe. This white paper examines the MiFID's general principles and discusses ways in which it affects organizations that implement it. In particular, you will learn about the opportunity this directive provides to cut costs and develop new business models.

Corporate

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General

A white paper on education in the 21st century by Dr. Jim Goodnight, SAS
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To meet global competition, a nation must spend more on education. While that is true, it is even more important how the money gets spent. There is legitimate concern in both Europe and the US that education systems are not fully preparing communities to thrive in today's knowledge-based economy. Indeed, if communities and countries want to prosper on the road ahead, we must support bold, innovative, and transformative education policies and practices. This white paper presents five guiding principles for evaluating 21st century educational policies.
A comprehensive framework for evaluating BI technologies
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According to analysts, business intelligence applications are a top priority for CIOs. To help cut through the clutter of conflicting and overstated vendor claims, SAS has developed a comprehensive framework that can be used to evaluate any and all BI vendors. This white paper outlines the criteria included in this framework, which include measures of technology, alignment with customer needs corporate vision and geographic scope.
Taking a model-centric view of business intelligence
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Business intelligence (BI) has evolved beyond isolated tools. Successful BI can only be achieved with the backing of a rigorous process that starts with source data and finishes in a useful form in the hands of the user.

This white paper, written by Butler Group, first provides a brief overview of Butler's vision for the advanced deployment of BI technologies according to this end-to-end process. It then focuses on the SAS Industry Intelligence Solutions for Banking, Insurance and Telecommunications, outlining the industry-specific, model-driven architecture of these advanced BI solutions, which allows them to be implemented quickly and easily.
A Corporate Statement of the SAS Commitment to Product and Service Quality, and to Customer Satisfaction
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This paper discusses the role of quality in SAS products and services. You will learn about the importance of quality in every aspect of the company, from personnel to research and development, production and customer service. The paper also includes six appendices addressing specific issues such as FDA compliance and employee training.
A Corporate Statement of the SAS Commitment to Product and Service Quality, and to Customer Satisfaction
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This paper discusses the role of quality in SAS products and services, particularly as it relates to SAS 9.2. You will learn about the importance of quality in every aspect of the company, from personnel to research and development, production and customer service. The paper also includes six appendices addressing specific issues such as FDA compliance and employee training.
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The successful implementation of information delivery solutions requires a structured approach that is flexible and scalable, and that ensures a quality outcome and managed risk. The SAS Methodology is a framework that incorporates knowledge and expertise from the world's foremost provider of information delivery solutions.

This white paper specifically outlines the features and benefits of the SAS Methodology for implementing strategic solutions. Benefits include managed risk, quality results, scalability, and rapid delivery, among others. Features include an integrated project process, client-centered development and technology independence.
A corporate statement of commitment to extend The Power to Know to all SAS customers
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Accessible software is designed to be usable by people who have diverse impairments or disabilities and who use assistive technologies to meet their needs. SAS believes that we have a legal, economic, and moral imperative to deliver software that works with assistive technologies. Read this paper to learn about SAS' commitment to providing accessible software products and documentation through the ongoing evolution of our product lines.
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JMP

A Streamlined Application for Analysis of Expression CHP Data in JMP® Genomics
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Analysis of microarray data is used extensively to search for and discover clues to the molecular causes of important biological phenomena. As microarrays increase in popularity, the demand has grown for biologist-friendly applications that simplify the quality-control and analysis processes and present useful graphical representations of high-dimensional data sets. Expression Console, recently introduced by Affymetrix, provides a simple interface for normalization and summarization of data from Affymetrix CEL files to produce CHP files for further analysis. This paper explains how the Affymetrix Expression CHP Wizard in JMP Genomics automates many steps in a comprehensive microarray analysis workflow by combining an interactive interface with standard JMP Genomics tools.
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Analysis of alternative splicing in expressed genes is of growing interest to researchers. While powerful, the standard 3’-biased expression microarrays do not provide a full picture of the molecular events that may be involved in disease. Apparent increases or decreases in summarized transcript levels may be due to alternative exon splicing or, conversely, differences in transcript levels due to alternative splicing may not even be detectable in a 3’-biased assay.  Affymetrix microarray platforms can measure exon-level expression levels in humans or rats, and other exon-level assays are also available. The workflow described in this white paper can be generalized for any exon analysis where there is annotation available for grouping probes or sequences at the transcript and exon level.
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Release 3.1 of JMP Genomics from SAS introduces copy number-specific functionality, giving users the ability to easily assess copy number differences across experimental groups. In this white paper, we will review a simple JMP Genomics workflow to determine differences in copy number and allele frequencies. These workflows have been tested on all Affymetrix Genome-Wide SNP arrays, including the Mapping 500K, SNP 5 and SNP 6 arrays.
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Release 3.1 of JMP Genomics software from SAS adds specific menu items for copy number analysis. In this white paper, we will review a simple JMP Genomics workflow to determine differences in copy number or B-allele frequencies. These workflows have been tested on Illumina DNA Analysis BeadChips, including the Human1M DNA Analysis BeadChips.
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Statistical methods and software available for identifying common and rare copy number variations (CNVs) are still evolving. Here, tools in JMP Genomics 4 were used to find shared regions of CNV and correlate SNP intensities with gene expression differences. A similar approach can be applied to examine pairwise correlations between other genomic measures.
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This document, together with the on-demand Web training session, is intended to give existing and new customers and evaluators a brief overview of the JMP Genomics solution and an introduction to some of the new features in JMP Genomics 3.2. For more detailed information about specific processes, please consult the JMP Genomics User Guide and JMP Genomics User Guide Supplement, found under Genomics > Documentation and Help.
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This white paper, together with our live Web training sessions, is intended to give existing and new customers and evaluators a brief overview of the JMP® Genomics solution and an introduction to some of the features in JMP Genomics 4.0 pertaining to the import of genetics data from external sources and an introduction to the Basic Genetics Workflow and various analysis options, including principal components analysis, linkage disequilibrium and haplotype analysis.
By Stephen Few, Perceptual Edge
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What-if scenarios that predict what might happen given different business conditions and decisions are most enlightening when we understand the relationships between the variables that influence potential results. Data visualization expert Stephen Few describes the characteristics of good visual analytics and describes how to use the JMP Prediction Profiler to build predictive business models and interact with data and graphs to observe how changes in one variable influence changes in the others.
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Statistical intervals can be confusing, even in the minds of those who use them often. This paper uses an easy-to-understand manufacturing example to describe the differences between confidence, prediction and tolerance (enclosure) intervals. The author provides formulas plus the simple steps for implementing each interval type using JMP menus.
An Innovation in Time-Series Analysis
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By putting data in motion, people can spot trends and see details they might otherwise miss. That's a guiding premise of this white paper from data visualization expert Stephen Few. Find out how interactive graphs lead to valuable analytical insights, illustrating not just the degree of change from one point in time to the next, but also the shape, velocity and direction of change.
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Visual Six Sigma is a practical and pragmatic approach to data analysis and process improvement. Visual Six Sigma deploys easy-to-use, highly visual software  that can accelerate the process of analysis and eliminate the need for advanced statistical analysis in all but the most complex situations. This paper uses as case study to describe and illustrate the Visual Six Sigma.

Customer Relationship Management

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Convergence + intelligence = profits
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Many providers are struggling with the increasing complexity and cost of networks, service choices and business processes. Read this white paper to learn how a customer value optimization approach can help service providers understand how customers engage with the company, identify ways to reduce churn, and systematically record customer management activities and results. You will also learn how a customer value optimization approach transformed the profit picture for a top-tier wireless carrier.
Enabling better management decisions
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It is no longer sufficient for an organization to be lean, agile and efficient. Its entire supply chain must also perform as the company itself does. If some customers are excessively high-maintenance, they erode profit margins. Who are these troublesome customers, and how much do they drag down profits? Once you know, what corrective actions should you take? This detailed white paper explores the value of activity-based cost management (ABC/M) in determining customer profitability. It describes the insights gained from validly measuring customer profitability and how organizations apply performance management systems to manage changing strategies for increasing profit, reducing cost and improving performance throughout the enterprise.
In-source analytics-driven intelligence to go beyond decile-based targeting
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Most pharmaceutical companies focus their sales and marketing activities on the top-decile prescribing physicians for a given therapeutic area, based on purchased data. But such practices are no longer yielding desired results. This white paper discusses why now is the right time to make sales and marketing decisions based on deeper analytic insights - using predictive modeling - and how organizations that take control over their own physician targeting will get more timely insights, targeting decisions aligned with business issues and real competitive advantage.
Building competitive advantage based on the three I's of marketing
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This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by:

- Building a more competitive business model.
- Enabling customer-centric business strategies in a product-centric organization.
- Turning expanding volumes of customer data into actionable insight for smarter decision making.
- Providing a roadmap for integrating technology to achieve competitive advantage.
Attract and retain the best customers to maximize their lifetime value to your company
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Banks can no longer view their customers from the perspective of specific products or a snapshot in time. To maximize lifetime profitability from valued customers, they must abandon the traditional silo mindset and work to gain a comprehensive view of customers across products, channels and time.

This white paper focuses on the analytic capabilities of SAS Banking Intelligence Solutions, including customer segmentation, cross-selling and up-selling, and customer retention. The paper also includes a brief discussion of the open, flexible architecture on which these solutions are built — including analytic models built specifically for banks.
The State of Customer Experience Capabilities and Competencies
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This research report from SAS, Peppers & Rogers and Jubelirer Research provides insights into building authentic and profitable long-term customer relationships. The research outlined here attempts to understand how a broad range of companies manage customer experiences, explore the advantages of superior customer experience, document the enablers and inhibitors to excellent customer experiences, and assess the maturation of companies along a developmental spectrum.
Key Challenges Facing Banking Executives
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Banks and financial institutions are recognizing that they can no longer look at a consumer from a specific product or snapshot perspective but must encompass the entire customer relationship to fully understand a client's profitability. It is now necessary to invest in a more customer-centric vision.

This white paper explores the benefits of customer relationship management (CRM) in the banking industry. By reading about failed business scenarios that could have been prevented with the right CRM solution, you will learn how banks can shift the focus of their business to maximize customer profitability. The paper also offers six business imperatives, and their implications, for a successful CRM strategy.
Balancing customer and shareholder value
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While it is essential to employ customer-centric strategies to improve revenue, it is also necessary to balance customer needs with shareholder value. This white paper outlines a method for achieving this balance by tying retention spending to customer financial value. You will learn how to evaluate customers by combining financial value with loyalty, and about requirements for a properly customer-focused strategy.
Turning Customer Value into Competitive Advantage in Retail Banking
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This white paper was designed to present new ideas for measuring and acting on customer value in retail banking. Written by SAS and Peppers & Rogers Group, it presents practical, real-world advice on how retail banks can increase profitability from customer value insight without a business model overhaul. Specifically, the paper provides guidance to help you refocus strategy, retool the mechanics of measurement and realign the organization around customers.
Optimize return on marketing
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To measure the effectiveness of marketing investments, marketers must overcome numerous data challenges. This white paper describes, at a high level, a proven approach to data collection challenges that exist within large enterprises. It leads you through the entire process of gathering data, creating marketing mix models and implementing results.
Why transactional profitability measurements are an ultimate goal
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This white paper describes a powerful and economical managerial accounting system that collects and transforms data at the detailed transaction level. You will learn about the structure and benefits of such a system, including its ability to scale to accommodate billions of transactions, access data from diverse sources, allow remote Web-enabled analysis and report profits at a moment's notice.
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Companies are extremely vigilant about all spending. The budget expenditures for marketing should be subject to the same intense examination by the COO and CFO as any other spending program, but the ROI on marketing must be better projected using modern analytical techniques, fact-based logic and financial data. This white paper argues for the importance of calculating customer lifetime value (CLV) to use in important marketing decisions. The paper explores the difference between customer profitability and customer value, and you will learn why it is important to consider customers as investments. Ultimately, this paper suggests that, while it may be difficult, analyzing CLV provides significant benefits when used in addition to customer profitability.
Find better ways to understand your least-used yet most-valuable business resource: your current customers
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Recently, the focus in banks has shifted from mergers and acquisitions to organic growth – attracting and retaining good customers. This white paper describes how to apply customer value to the retail banking business model as a continuous loop of insight, action, assessment and learning for continuous improvement. It also proves the advantage of a more interactive view of customer value.
How to differentiate the customer experience through customer insight, customer interaction and continuous improvement in marketing performance
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To compete successfully, organizations need to operate effectively across multiple business channels to give customers the control they increasingly seek. This paper discusses how enterprise marketing solutions can help differentiate your customers' experiences across these channels. It details how and why technology will play an increasingly important role in the development of profitable, long-term customer relationships.
Discover new sources of value through analytic insight across your marketing, sales and service organizations
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Enterprises long ago acknowledged the value of CRM and ERP systems for improving customer value and process efficiency. Many are now seeing additional returns by applying predictive analytics to customer data. This white paper explores the process of using customer data to drive profitability by creating a unified view of the customer, applying predictive analytics, turning insight into effective action, and aligning marketing, sales and service with enterprise goals.
Building a Technology Foundation for Successful Client Differentiation
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Wealth management organizations must take a data driven, analytical approach toward building trust and loyalty with high net worth clients. This white paper highlights three essential elements needed to create a foundation for successful client communications. Also, it discusses a process for implementing these elements -- resulting in strong client relationships.
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Credit Scoring

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Understanding customers' credit scores is essential for banks, and there is much to be gained by conducting credit scoring activities in-house, including consistency, accuracy, faster integration of new models, and privacy.

Read this white paper to learn how SAS helps build and maintain their own credit scoring function. The paper discusses the development and deployment of scoring models, as well as the process of monitoring those models for improvement.
A Lepus white paper
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Credit scoring models can assist bankers with credit decisions and can enhance compliance with fair lending laws and regulations. This white paper examines the current deployment of credit scoring models, the challenges banks often encounter and future credit scoring trends. You will learn about common types of models, how to measure their performance and the impact of regulations on credit scoring.
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Customer Experience Analytics

A new generation of customer experience analytics: increasing sales revenue and improving service by gaining actionable multi-channel intelligence
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SAS for Customer Experience Analytics is designed to enable organizations to tailor every customer contact and optimize value at every opportunity, from visitor arrival through web site interaction to the business response. This white paper describes the technology landscape leading up to the current demand for true, actionable multi-channel intelligence, together with the key elements required for a successful customer experience analytics solution.
A new generation of customer experience analytics for insurers: increasing sales revenue and improving service by gaining actionable multi-channel intelligence
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SAS for Customer Experience Analytics is designed to enable insurers to tailor every customer contact and optimise value at every opportunity, from visitor arrival through web site interaction to the business response. This white paper describes the technology landscape leading up to the current demand for true, actionable multi-channel intelligence, together with the key elements required for a successful customer experience analytics solution.
A new generation of customer experience analytics: increasing sales revenue and improving service by gaining actionable multi-channel intelligence
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SAS for Customer Experience Analytics is designed to enable retail banks to tailor every customer contact and optimize value at every opportunity, from visitor arrival through web site interaction to the business response. This white paper describes the technology landscape leading up to the current demand for true, actionable multi-channel intelligence, together with the key elements required for a successful customer experience analytics solution.
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This white paper highlights how SAS for Customer Experience Analytics helps organizations optimize the Web experience for their customers and analyze customer data for more effective marketing. Ultimately, you will learn how SAS for Customer Experience Analytics allows you to gain deeper customer insights, choreograph more meaningful customer interactions and improve overall marketing performance.
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Customer Retention

Analytical Strategies for Retaining Profitable Customers in the Telecommunications Industry
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Nowhere is customer acquisition and retention more important than in the telecommunications industry, where customer defection costs companies around the world tens of billions of dollars each year and annual churn remain high.

This paper provides a detailed look at the process of churn analysis using a well-implemented information delivery system. It also discusses the importance of deploying churn management to more business users and targeting campaigns based on more than just churn likelihood. A step-by-step process flow also illustrates the value and power of churn management using a dependable information delivery system.
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Interaction Management

Next-Generation Technology in SAS Interaction Management
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Every relationship between a business and a customer is best viewed as an ongoing conversation. This white paper provides an overview of Behavior Maps, a concept unique to SAS Interaction Management that allows businesses to conduct more meaningful conversations with their customers. Key topics include the importance of context, the structure of Behavior Maps and the use of Behavior Maps to complement traditional predictive models.
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Marketing Automation

Maximize returns on customer communication strategies through intelligent, integrated marketing processes
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The secret to consistently beating both profitability goals and competitors may sound simple - just understand your customers better and faster than anyone else, and then target them more effectively than anyone else. But with the scope and scale of marketing today, delivering meaningful, personal service to customers is a difficult task.

This white paper discusses the evolution of analytics-based marketing automation and then looks briefly at the critical technologies that support the latest generation of marketing automation: an enterprise architecture, sophisticated analytics, capabilities that give more control to business users and the ability to extend into other areas of marketing.
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Read this commissioned study conducted by Forrester Consulting to learn about the total economic impact and potential return on investment that organizations may gain by implementing SAS Marketing Automation. To conduct the report, Forrester used its Total Economic Impact methodology, which "not only measures costs and cost reduction (areas that are typically accounted for within IT) but also weighs the enabling value of a technology in increasing the effectiveness of line-of-business activities."
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Marketing Optimization

Building customer trust and value through improved contact policy management
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This paper details challenges that affect how communications are planned and deployed, including limiting factors such as budget caps, campaign volumes and channel capacities. Communications often can't be anticipated until a trigger-based or real-time interaction uncovers a need and the opportunity for an additional communication. Successful processes utilize the latest analytical techniques and consider a company's corporate objectives and business rules. This paper discusses a process called adaptive contact planning as a way to create more effective, and thus more profitable, marketing campaigns.
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Companies today have to make difficult decisions about targeting the right customers with the right offers while staying within budget and channel capacities, and without cannibalizing future sales or saturating customers with too many messages. Optimization is a process that resolves these complex issues by balancing the constraints of an organization with the need to improve results.

This paper provides an introduction to marketing optimization. You will learn how optimization can help improve campaign revenues by up to 25 percent and how other companies have successfully implemented such technology. You will also learn about SAS' powerful, easy-to-use approach to marketing optimization.
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Real-Time Decision Management

How SAS Real-Time Decision Manager helps organizations implement four key components of a successful real-time decision strategy
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In an increasingly dynamic marketplace, organizations can no longer stay ahead of the competition by using only a product differentiation strategy. Instead, organizations that use a real-time decision making strategy to enhance the customer experience are leading the way. This white paper discusses four key components of a successful real-time decision strategy, and how SAS Real-Time Decision Manager helps organizations successfully implement such a strategy. Additionally, it provides a technical overview of SAS Real-Time Decision Manager.
How real-time decision making improves your customer interactions
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Organizations that are looking for a unique competitive advantage are using a real-time decision making strategy to help them improve the customer experience. This white paper explores why a real-time decision making approach can yield significant benefits versus traditional decision-making approaches. Also, it provides real-world examples of how real-time decision making works, and how it can help to coordinate interactive marketing across your inbound and outbound channels.

Drug Discovery and Development

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Developing, executing and managing the transformation, analysis and submission of clinical research data with SAS® Drug Development
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Discovery organizations are identifying a lot of promising compounds, but clinical research processes haven't kept pace with timely testing of all those potential therapies. This white paper describes how SAS Drug Development supports true innovation across the clinical trial process. You will learn how to assemble data to foster better collaboration, get up-to-date information during clinical trials and make informed decisions earlier in the trial process.
A solution for addressing 21 CFR Part 11 compliance
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The Code of Federal Regulations Title 21 Part 11 is a significant milestone in the U.S. FDA's effort to improve the efficiency of the development, submission, review and approval process for new drugs. 21 CFR Part 11 requires that the drug sponsor perform validation of systems that support the maintenance and submission of electronic records.

This white paper discusses how SAS Drug Development assures the reliability of electronic records through a predefined system development life cycle (SDLC) executed by a highly qualified staff. The paper also includes a step-by-step explanation of how SAS Drug Development was specifically designed to comply with each subsection of 21 CFR Part 11.

Enrollment Management

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Strengthening relationships in higher education
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This paper describes how colleges and universities can use strategic enrollment management to improve relationships with students, alumni, donors and others. You will learn about the importance of information in each phase of the enrollment management life cycle, and about the specific benefits that strategic enrollment management can provide.

Financial Intelligence

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Surveying the technology implications of compliance, financial intelligence and overall performance management
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Today more than ever the CFO must balance a role as financial caretaker with that of business strategist. Considering the current climate of regulation and compliance, the CFO faces formidable challenges.

This white paper presents five questions that keep these executives awake at night, questions involving costs, revenues, compliance and performance management. The paper then argues that addressing the technology implications of these questions requires a holistic approach to financial intelligence. In the end you will learn about SAS Financial Intelligence, a comprehensive solution suite that helps the finance group become a trusted adviser to all other areas of the company.
Helping CFOs adjust to an expanding role
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Driven by regulation, restructuring, increased accountability and shareholder scrutiny, the CFO has become a key strategic decision maker who helps set company strategy. This white paper argues that financial professionals must do more than report on the past; they must interpret past results for their impact on the current business environment and affect on the future. The paper also discusses how SAS can help CFOs address key challenges as they adapt to their changing role.
A white paper by FSN Professional and Technical Publications
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The Fast Close process – the ability to rapidly close the books, collect, consolidate and publish the results of a group globally – is widely seen as a proxy for good corporate governance. This white paper, written by FSN Publications, considers the common impediments to a Fast Close process, the principle steps needed to correct them and illustrates how SAS Financial Management, coupled with other SAS solutions respond to these challenges.
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Being bound to a traditional, 12-month budget can create problems for organizations, problems such as an underutilized staff, inefficient use of resources and a lack of flexibility when economic circumstances change. Employing a 90-day budget based on processes and making better use of scenario planning and forecasting can make a difference. That is the commitment of this paper: to provide a catalyst for change and a road map for achievement to the financial planning and analysis manager who wants to shake up the status quo and get his or her team engaged at the high level of value they are capable of.
How performance management can align activities and resources with enterprise-level strategy and market conditions
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Alignment is the most significant benefit organizations seek in their performance management initiatives, but it is the least realized. This paper explains why alignment is so elusive and offers three steps to achieving it. It also includes a guide to the technologies that enable alignment throughout the enterprise.
Extending the impact of finance across the enterprise
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Surprise is never a good thing in finance. Unfortunately, anticipating market changes has always been a challenge for finance chiefs. Now, because of new regulations, companies must also improve their performance management capabilities to minimize the effects of material changes and performance shortfalls.

CFO Research Services interviewed a number of finance executives to find out how they are stepping up to these challenges. This paper, written by CFO Research Services, outlines the results that emerged from their research — the performance management strategies that CFOs are using to cope with regulatory restrictions and ensure success for their companies.
A report of survey findings
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This white paper addresses the critical issues behind performance management, including how companies approach it, what obstacles they face in making it successful, what they hope to achieve and what seems to be working. It is a summary report of the online survey that was conducted among 1,143 cross-industry organizations worldwide.
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Activity-Based Management

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As a valuable costing methodology, this paper looks at how ABC has evolved over its life cycle, what lessons have been learned from its evolution and what ABC can do today that it could not do 20 years ago. It also describes the current state of ABC as a key input and value adder to performance management systems.
The Foundation for Shared Services
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Shared services departments in organizations have traditionally been called "overhead functions." Today, shared services are being defined as the sharing and leveraging of resources, people and information to more effectively meet the business needs of an organization. In order to transform overhead functions into more than merely cost-effective internal suppliers, fact-based information, such as that provided by activity-based cost management, is required.
This white paper gives an overview of the shared services model, focusing on activity-based cost management as an enabler. The paper also includes a primer on activity-based management and some ground rules for effective shared services.
Enabling "more for less" initiatives with fact-based decision making
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A key element of performance management is to use fact-based data, for analysis and decision support. For this reason, activity-based cost management (ABC/M) is one of the more important methodologies in performance management. This paper discusses the pressures for improved cost accounting in government, explains why there is some resistance to ABC/M and describes some successful applications of ABC/M in the public sector to date.
Enabling better management decisions
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It is no longer sufficient for an organization to be lean, agile and efficient. Its entire supply chain must also perform as the company itself does. If some customers are excessively high-maintenance, they erode profit margins. Who are these troublesome customers, and how much do they drag down profits? Once you know, what corrective actions should you take? This detailed white paper explores the value of activity-based cost management (ABC/M) in determining customer profitability. It describes the insights gained from validly measuring customer profitability and how organizations apply performance management systems to manage changing strategies for increasing profit, reducing cost and improving performance throughout the enterprise.
Balancing customer and shareholder value
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While it is essential to employ customer-centric strategies to improve revenue, it is also necessary to balance customer needs with shareholder value. This white paper outlines a method for achieving this balance by tying retention spending to customer financial value. You will learn how to evaluate customers by combining financial value with loyalty, and about requirements for a properly customer-focused strategy.
Transform business as usual with advanced insight into true costs, future needs and performance optimization
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Activity-based costing (ABC) has transformed from a tool that simply improves the accuracy of cost computations to one that adds immeasurable value to forward-looking government organizations. This white paper explores the transformation of ABC from a manufacturing tool to a management practice. You will also learn about the relationship between ABC and performance management. The paper also includes two real-world case studies.
Sorting through the facts about traditional and time-driven costing methodologies
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Activity-based costing more accurately determines the actual costs of production and related services. The relatively higher accuracy and greater visibility achieved by ABC has helped organizations in service and manufacturing industries better understand and manage their indirect costs than was possible with traditional accounting methods. However, after proven success, ABC has recently come under fire. Robert Kaplan and others are promoting a new, time-driven methodology to presumably get strategic information faster and with less maintenance. Is this approach the panacea for reducing the efforts to calculate costs? This white paper takes an objective look at several questions and brings some new perspective to an issue that has been generating a lot of buzz but also involves a few misconceptions.
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Companies are extremely vigilant about all spending. The budget expenditures for marketing should be subject to the same intense examination by the COO and CFO as any other spending program, but the ROI on marketing must be better projected using modern analytical techniques, fact-based logic and financial data. This white paper argues for the importance of calculating customer lifetime value (CLV) to use in important marketing decisions. The paper explores the difference between customer profitability and customer value, and you will learn why it is important to consider customers as investments. Ultimately, this paper suggests that, while it may be difficult, analyzing CLV provides significant benefits when used in addition to customer profitability.
A holistic look at the individual level - to build corporate profitability one customer at a time
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Deregulation and competition have many telecommunications providers struggling to sustain or restore profitability. This white paper outlines ways that activity-based management reflects the actual costs involved in attracting, supporting and keeping a customer. You will learn about the shift from commodities to customers in the marketplace and the importance of customer profitability as a measure of economic value.
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Financial Reporting/Planning

A white paper by FSN Professional and Technical Publications
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The Fast Close process – the ability to rapidly close the books, collect, consolidate and publish the results of a group globally – is widely seen as a proxy for good corporate governance. This white paper, written by FSN Publications, considers the common impediments to a Fast Close process, the principle steps needed to correct them and illustrates how SAS Financial Management, coupled with other SAS solutions respond to these challenges.

Fraud Prevention and Detection

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A Best Practices Approach for Government
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Read this white paper to learn how SAS helps governments reduce the taxpayer burden for fraud, error and abuse, ultimately allowing governments to better fund efforts for improving the lives of citizens. This paper focuses on three key areas: improper payments, purchase card fraud and Medicare/Medicaid fraud. The paper discusses how governments can develop anti-fraud strategies to improve collection rates and reduce improper payments, fraud, waste and abuse.
How to recognize and reduce opportunistic and organized claims fraud
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It's no secret: fraud drains profits, and lax fraud management practices put a company at a competitive disadvantage. Unfortunately, there is no one bulletproof fraud-detection technique. However, multiple techniques working in concert can be very effective for detecting both opportunistic and professional/organized fraud. This paper briefly traces the evolution of fraud detection approaches, and closely examines eight techniques that insurers should include in their arsenal of anti-fraud strategies.
Analytically powered best practices for detecting, preventing and investigating fraud in financial institutions
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Organizations that respond to regulatory pressures by simply documenting their existing fraud management practices are selling themselves short. This paper describes how an enterprisewide approach to fraud management -- spanning all contact channels and account types and including powerful analytics, holistic intelligence and integrated case management -- is the best approach for financial organizations looking to turn the tide on fraud.
Best practices for government agencies
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Government agencies are particularly susceptible to misappropriation of funds. Billions of dollars can be siphoned away from worthy programs due to process deficiencies, lack of transparency or outright fraud. This executive overview outlines five steps to identifying and preventing fraud, waste and abuse. These steps focus on gaining deeper insights into existing records of program activities and financial data.
Maximizing Recovery for the Betterment of State Citizenry
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For state governments, the American Recovery and Reinvestment Act (ARRA) is creating unprecedented management challenges in reporting, transparency and accountability. To meet the President's five crucial objectives for the stimulus funding, governors, state budget officers, controllers and stimulus czars can apply a business analytics approach to managing grants; SAS for recovery optimization and management for state governments provides data integration, reporting and advanced analytics that can be quickly deployed to complement existing grants management systems with minimum disruption.
A CMP Research survey
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Based on a 2007 survey of more than 100 insurance professionals, this report uncovers the true size and scope of today's claims fraud activity. You'll learn best practices for combating insurance fraud, methods for overcoming common obstacles and new tools/technologies for optimized detection and prevention efforts.

Genomics

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A Streamlined Application for Analysis of Expression CHP Data in JMP® Genomics
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Analysis of microarray data is used extensively to search for and discover clues to the molecular causes of important biological phenomena. As microarrays increase in popularity, the demand has grown for biologist-friendly applications that simplify the quality-control and analysis processes and present useful graphical representations of high-dimensional data sets. Expression Console, recently introduced by Affymetrix, provides a simple interface for normalization and summarization of data from Affymetrix CEL files to produce CHP files for further analysis. This paper explains how the Affymetrix Expression CHP Wizard in JMP Genomics automates many steps in a comprehensive microarray analysis workflow by combining an interactive interface with standard JMP Genomics tools.
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Analysis of alternative splicing in expressed genes is of growing interest to researchers. While powerful, the standard 3’-biased expression microarrays do not provide a full picture of the molecular events that may be involved in disease. Apparent increases or decreases in summarized transcript levels may be due to alternative exon splicing or, conversely, differences in transcript levels due to alternative splicing may not even be detectable in a 3’-biased assay.  Affymetrix microarray platforms can measure exon-level expression levels in humans or rats, and other exon-level assays are also available. The workflow described in this white paper can be generalized for any exon analysis where there is annotation available for grouping probes or sequences at the transcript and exon level.
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Release 3.1 of JMP Genomics from SAS introduces copy number-specific functionality, giving users the ability to easily assess copy number differences across experimental groups. In this white paper, we will review a simple JMP Genomics workflow to determine differences in copy number and allele frequencies. These workflows have been tested on all Affymetrix Genome-Wide SNP arrays, including the Mapping 500K, SNP 5 and SNP 6 arrays.
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Release 3.1 of JMP Genomics software from SAS adds specific menu items for copy number analysis. In this white paper, we will review a simple JMP Genomics workflow to determine differences in copy number or B-allele frequencies. These workflows have been tested on Illumina DNA Analysis BeadChips, including the Human1M DNA Analysis BeadChips.
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Statistical methods and software available for identifying common and rare copy number variations (CNVs) are still evolving. Here, tools in JMP Genomics 4 were used to find shared regions of CNV and correlate SNP intensities with gene expression differences. A similar approach can be applied to examine pairwise correlations between other genomic measures.
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This document, together with the on-demand Web training session, is intended to give existing and new customers and evaluators a brief overview of the JMP Genomics solution and an introduction to some of the new features in JMP Genomics 3.2. For more detailed information about specific processes, please consult the JMP Genomics User Guide and JMP Genomics User Guide Supplement, found under Genomics > Documentation and Help.
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This white paper, together with our live Web training sessions, is intended to give existing and new customers and evaluators a brief overview of the JMP® Genomics solution and an introduction to some of the features in JMP Genomics 4.0 pertaining to the import of genetics data from external sources and an introduction to the Basic Genetics Workflow and various analysis options, including principal components analysis, linkage disequilibrium and haplotype analysis.

Human Capital Intelligence

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Enabling results-oriented performance
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To support alignment and drive cultural change (including accountability and collaboration) in government, SAS recommends three key steps in this paper: 1) See it: Get an integrated, organizationwide view of all factors related to performance 2) Manage it: Align resources, strategy, finances, programs/initiatives and activities to support the agency's mission 3) Improve it: Drive results with intelligence, collaboration and accountability.
Managing the work force in a proactive and strategic way
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How can the chief human capital officer optimize the work force in alignment with organizational goals? This paper discusses how aligning goals is possible, as well as addressing workforce demands at every stage of the talent life cycle, mitigating workforce risks, proactively responding to changing workforce trends and demographics, planning for mergers, acquisitions and downsizing, and synchronizing financial and operational workforce strategies.
Managing the work force in a proactive and strategic way
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Government agencies are facing a human capital crisis where CHCOs and managers will need to be more strategic and gain a more holistic view of the work force to support the agency mission. This paper presents how to align the human capital strategy with organizational goals, address workforce demands, mitigate workforce risks, proactively respond to changing workforce demographics, plan for change, and synchronize financial and operational workforce strategies. 
Helping CFOs adjust to an expanding role
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Driven by regulation, restructuring, increased accountability and shareholder scrutiny, the CFO has become a key strategic decision maker who helps set company strategy. This white paper argues that financial professionals must do more than report on the past; they must interpret past results for their impact on the current business environment and affect on the future. The paper also discusses how SAS can help CFOs address key challenges as they adapt to their changing role.
How performance management can align activities and resources with enterprise-level strategy and market conditions
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Alignment is the most significant benefit organizations seek in their performance management initiatives, but it is the least realized. This paper explains why alignment is so elusive and offers three steps to achieving it. It also includes a guide to the technologies that enable alignment throughout the enterprise.
Elevate recruitment and retention to strategic status with advanced analytics
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This white paper outlines the benefits of predictive modeling for HR departments. You will learn how such technology can be used to determine which employees are most valuable to the company and which of those are at risk of leaving. The paper also provides a basic modeling scenario to illustrate the power of SAS software for predicting employee turnover.

Information Management

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Better information for winning decisions
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This paper explores the concepts of Information Management, including the challenges and importance of effectively managing ALL data whether it is structured, unstructured or semi-structured. It discusses the evolution of information management and outlines the SAS approach for a coherent IM strategy, which includes implementing a business intelligence competency center and the use of a comprehensive, integrated software platform.

IT Management

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General

Balancing enterprise strategy, business objectives, IT enablement and costs
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To provide more value to lines of business, IT departments must gain a complete understanding of how resources are being used and how much IT services cost. Read this paper to learn how SAS can help you understand and plan your IT resource capacity, measure the success of service level agreements, and determine the cost of those services.
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Resource Management

Harnessing the power of data to optimize results
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Written by Computerworld and sponsored by SAS, this technology brief explores sustainability as a driver for business innovation and the positive role that information technology can play. Compiled from custom research and interviews with SAS, topics include green-sizing the data center, data integration for sustainability and how IT executives can leverage sustainability to drive business innovation.
IT Capacity Management with SAS
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IT capacity management is a balance between service cost and capacity investment, and between supply and demand. This white paper explores how to move beyond the IT Infrastructure Library's (ITIL) best practices for capacity management. You will learn how to automate the capacity management process and use advanced analytics to align demand forecasts with business requirements.
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Service Level Management

Manage IT service delivery with a strategic and customer-centric perspective
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Ironically, as companies have become dependent on IT services and computer systems in general, they have tended to take these services for granted. Because of this disconnect, IT organizations are struggling to reconcile shrinking budgets with ever-expanding service expectations.

This white paper first provides an overview of IT service level management in general, including a discussion of the IT Infrastructure Library (ITIL) framework of best practices for service level management. It then discusses SAS IT Service Level Management, including the key capabilities and benefits of implementing a service level management solution built on an ITIL-compliant infrastructure and designed to clearly communicate the value of IT.

Merchandise Intelligence

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Forecasting highly seasonal items in retail.
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Retailers are commonly faced with the challenge of forecasting demand for items that are sold only at certain times of the year, but in high volumes. This paper suggests a compression approach for dealing with these kinds of highly seasonal forecasts using SAS software, which could produce more accurate results than forecasts based on standard time series modeling. It provides an illustrative example based on real-life data.

 
A white paper by SAS and Kurt Salmon Associates
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Competition in retail is ever more intense as companies face slow domestic growth, rapid increases in selling space, and new and innovative channels and formats. To achieve merchandising dominance, it is critical to improve core merchandising processes.

This white paper will give you a head start in evaluating the potential of revenue optimization to deliver significant, sustainable profit improvements. You will learn about the key components of revenue optimization, the steps required to implement such a system and the lessons learned by several companies who have already implemented this technology.
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This white paper illustrates a new patent-pending approach that may be helpful in certain new product forecasting situations.  It combines human judgment with time series mining and statistical modeling.  This "structured analogy" approach helps automate the selection of analogous products ("like items"), facilitates review and clustering of past new product introductions, and generate statistical forecasts.  Users can make manual overrides to the statistical forecasts, and get a better sense of the risks and uncertainties in new product forecasts through visualization of past new product introductions.
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Merchandise Planning

How to effectively stock sizes of each item in each store – into a profitable advantage
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In a perfect world, retailers would always have just the right assortment of merchandise at each store. But with tens of thousands of SKUs across thousands of stores, most retailers constantly deal with too many stock-outs. Read this white paper to learn how SAS software helps retailers create size profiles that translate into more accurate purchase orders. The paper also includes a detailed case study featuring Kohl's.

OnDemand Solutions

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Redefining the role of enterprise hosting by integrating high-value analytic solutions, optimized infrastructure and the right expert at the right time
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Organizations increasingly look to hosted applications as a way to get the business solutions they need. This white paper outlines the benefits of SAS Solutions OnDemand, a collection of hosted solutions for a variety of business needs. Read this paper to learn how SAS has extended the traditional model of solution hosting and about the advantages of choosing SAS Solutions OnDemand -- including analytics, fast deployment, a proven delivery methodology and more.

Performance Management

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Enabling results-oriented performance
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To support alignment and drive cultural change (including accountability and collaboration) in government, SAS recommends three key steps in this paper: 1) See it: Get an integrated, organizationwide view of all factors related to performance 2) Manage it: Align resources, strategy, finances, programs/initiatives and activities to support the agency's mission 3) Improve it: Drive results with intelligence, collaboration and accountability.
How to optimally allocate resources in alignment with enterprise-level objectives
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This white paper provides five steps to resource optimization, with a visual model and a variety of real-world examples to help business leaders understand how to allocate resources in alignment with enterprise-level objectives. You'll also learn about the technology required to support resource optimization.
The New Business Practices That Will Emerge from the Crash of '08
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The batch-mode mindset of annual budgets, quarterly forecasts and monthly reports hit a real-time speed bump during 2008, revealing its shortcomings. This Webcast summary offers ways to move your business to the real-time status necessary when risk and volatility are standard operating conditions; when the extraordinary is now the ordinary.
Effectively implementing business intelligence and performance management software solutions in the healthcare industry
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Healthcare leaders are challenged to improve care delivery, reduce costs and enhance physician and employee engagement. Doing so requires the ability to access data from a variety of siloed and disparate systems, and then to get that data into the hands of those closest to the issues. Applying business intelligence in a healthcare setting is a powerful way to break down political barriers, overcome resistance to change, align strategic priorities and improve communication.

This white paper explores the ways that business intelligence and performance management software systems can facilitate evidence-based healthcare delivery in hospitals. The paper provides background on implementing business intelligence and then offers case studies demonstrating successful BI at several prominent hospitals.
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The amount of information in business is growing exponentially. This white paper shows how the dashboarding and scorecarding capabilities of SAS Strategic Performance Management can help you maximize the value of this information. The paper describes the progression through focus, alignment and agility that SAS facilitates using advanced data access, alerts and traffic lighting, and dynamic diagramming functions.
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Effective performance management integrates an enterprisewide framework of associated methodologies and supporting software. In this paper published by Manufacturing Business Technology ("Alert"), the value and benefits of integrated performance management throughout the manufacturing organization is explored, along with the roles of predictive modeling and analytics to operate a circulatory and simultaneous system for proactive decision support and planning.
Surveying the technology implications of compliance, financial intelligence and overall performance management
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Today more than ever the CFO must balance a role as financial caretaker with that of business strategist. Considering the current climate of regulation and compliance, the CFO faces formidable challenges.

This white paper presents five questions that keep these executives awake at night, questions involving costs, revenues, compliance and performance management. The paper then argues that addressing the technology implications of these questions requires a holistic approach to financial intelligence. In the end you will learn about SAS Financial Intelligence, a comprehensive solution suite that helps the finance group become a trusted adviser to all other areas of the company.
A best practices approach
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Government departments and agencies at all levels must demonstrate transparency, accountability and effectiveness. The bottom line is that funding is now tied to the clear demonstration of results. This paper explores how departments and agencies are defining meaningful measures and incorporating performance management methodologies to understand program effectiveness, drive performance improvements and realize significant cost savings.
Barriers and breakthroughs in the public sector
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In June 2008, SAS brought together executives and consultants across a range of federal agencies to discuss their experiences with performance management initiatives. Some were planning and performance management executives within government agencies. Some were business or IT consultants working with federal agencies.  From all of their accounts, three key themes emerged. Successful performance management initiatives must realign the cultural framework, set the strategic vision and establish the supporting information infrastructure. This paper explores issues and best practices around performance management in government from the people who live and breathe it every day.
 
Continually improve performance by applying the power of analytics
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By integrating predictive analytics into performance management activities, organizations can focus on their true key performance indicators and drive significant performance improvements. Read this white paper to learn about the five steps, supported by real-world examples, toward predictive performance management. The paper also includes a short guide to predictive analytics, which defines common types of analysis and the results they can provide.
Helping CFOs adjust to an expanding role
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Driven by regulation, restructuring, increased accountability and shareholder scrutiny, the CFO has become a key strategic decision maker who helps set company strategy. This white paper argues that financial professionals must do more than report on the past; they must interpret past results for their impact on the current business environment and affect on the future. The paper also discusses how SAS can help CFOs address key challenges as they adapt to their changing role.
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Being bound to a traditional, 12-month budget can create problems for organizations, problems such as an underutilized staff, inefficient use of resources and a lack of flexibility when economic circumstances change. Employing a 90-day budget based on processes and making better use of scenario planning and forecasting can make a difference. That is the commitment of this paper: to provide a catalyst for change and a road map for achievement to the financial planning and analysis manager who wants to shake up the status quo and get his or her team engaged at the high level of value they are capable of.
How performance management can align activities and resources with enterprise-level strategy and market conditions
Show AbstractView Paper
Alignment is the most significant benefit organizations seek in their performance management initiatives, but it is the least realized. This paper explains why alignment is so elusive and offers three steps to achieving it. It also includes a guide to the technologies that enable alignment throughout the enterprise.
Extending the impact of finance across the enterprise
Show AbstractView Paper
Surprise is never a good thing in finance. Unfortunately, anticipating market changes has always been a challenge for finance chiefs. Now, because of new regulations, companies must also improve their performance management capabilities to minimize the effects of material changes and performance shortfalls.

CFO Research Services interviewed a number of finance executives to find out how they are stepping up to these challenges. This paper, written by CFO Research Services, outlines the results that emerged from their research — the performance management strategies that CFOs are using to cope with regulatory restrictions and ensure success for their companies.
 
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Imagine the benefits if your organization was certain that the performance factors and variables it monitored were actually the right ones -- the ones that make a difference to financial success. These benefits are offered by analytical performance management, a quantitative approach to understanding and predicting performance that is a real possibility today for many firms.

In this research report, the concept of analytical performance management is described both in theory and in practice. The research provides insight into leading practices in analytical performance management and barriers to achieving it.   
A report of survey findings
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This white paper addresses the critical issues behind performance management, including how companies approach it, what obstacles they face in making it successful, what they hope to achieve and what seems to be working. It is a summary report of the online survey that was conducted among 1,143 cross-industry organizations worldwide.
Show AbstractView Paper
This paper explores the role that various performance management methodologies can play in helping private equity firms achieve and – ideally – exceed their targeted ROI. Starting with a basic primer about capital markets and the factors that have led to the growth in private equity funds, the paper discusses the importance of integrating various enterprise performance management improvement methodologies and embedding them with analytics of all flavors – especially predictive analytics.

Profitability Management

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Why transactional profitability measurements are an ultimate goal
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This white paper describes a powerful and economical managerial accounting system that collects and transforms data at the detailed transaction level. You will learn about the structure and benefits of such a system, including its ability to scale to accommodate billions of transactions, access data from diverse sources, allow remote Web-enabled analysis and report profits at a moment's notice.
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In times of economic uncertainty, corporate decision makers need more high quality information to make well-informed decisions. So said the speakers and  delegates at CFO Publishing's recent conference, "Predictive Analytics in Perilous Times." The conference, held in San Francisco in February of 2009, featured leading voices in corporate finance -- including Thomas Redman, president of Navesink Consulting, Arthur Kordon, a leader in the data mining and modeling group at Dow Chemical and Dr. David Friend, chairman of Palladium Group Inc., among others. This conclusions paper presents the highlights of the conference program.

Risk Management

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General

A new era for risk management in financial services
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A global survey of 334 executives from around the world in March 2009 by the Economist Intelligence Unit on behalf of SAS reveals that only one-third of respondents think that risk management principles in financial services remain sound, and more than half surveyed say that they have conducted, or plan to conduct, a thorough overhaul of their risk management practices. Read this paper to learn more about implications for how financial organizations are approaching risk management as a result of the financial crisis.
The Benefits of a Holistic, Risk-Based Approach
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The current regulatory environment in financial services has left most institutions in need of a more effective approach to the detection and prevention of money laundering. This white paper discusses some relevant regulations, explores current trends in anti-money laundering (AML) technology strategy and proposes ways to achieve competitive advantage through AML solutions.
Meeting the goal of an enterprise risk management platform
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Data management is a critical component of any enterprise risk management (ERM) system. A bank's approach to data management should be holistic and unified, with a platform that is scalable, open and capable of supporting the needs of multiple risk management functions. This white paper discusses the various components required for successful ERM and explores their cumulative benefits as part of a unified structure.
Meeting the goal of an enterprise risk management platform
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As part of a series that highlights technologies related to best practices in Enterprise Risk Management (ERM), this paper discusses the importance of reporting as part of an ERM framework. A sound reporting framework allows a bank to monitor all the risks pertaining to its portfolio (e.g., market, credit, liquidity, etc.) and intervene if necessary, as well as ensure that all decision makers have the intelligence needed to determine the appropriate course of action on the daily activities of the bank. This paper details the aspects of the risk management process that reporting should cover as part of a sound enterprise risk management platform.
The importance of data for effective risk management
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To survive and emerge stronger from the current financial crisis, it is essential that insurance companies implement an enterprise risk management strategy. And for any ERM project to be successful, it must be fundamentally linked to a holistic, unified approach to data management - one that ensures a smooth flow of information throughout the organization. This white paper discusses how using SAS for data management enables decision makers at all levels to see a complete picture of enterprise risk.
International benchmark survey May 2007
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The increasing dynamism and complexity of the modern global economy has put enterprise risk management (ERM) high on the agenda of many companies. This report presents the 2007 results of SAS' annual international benchmark survey on ERM in the financial services industry. Read this paper to learn about the drivers and benefits, economic rewards, implications for staff and systems, and the future of ERM.
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Anticipated regulatory changes will demand more transparency from capital markets firms. They can deliver this transparency and accountability more readily and gain a competitive advantage by creating a model and scenario library linking the front office, middle office and risk management teams. This paper outlines an approach for creating a common model, security and scenario library for modeling structured, fixed-income securities and equities for use by front office, middle office and risk management teams.
Compliance is not enough
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For European financial services firms, compliance with MiFID is mandatory. Nevertheless, MiFID provides numerous opportunities for companies to improve profitability and shareholder value. This white paper explores those opportunities. You will learn how the people, process and systems changes required by MiFID can position your organization to be more agile and successful.
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As global markets mature, institutions recognize that risks are intertwined with performance and should be measured in an integrated manner. This white paper provides an explanation of enterprise risk management (ERM), describing both the reasons for managing risk and the components necessary to do it successfully. These components include the ability to communicate risk measures throughout the organization, establish effective diagnostic techniques and effectively allocate risk capital.
Achieving financial success with embedded groupwide SAS® Risk Management
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Current economic conditions heighten the need for financial services firms to accurately gauge required levels of regulatory compliance and economic capital to support business strategy and risk appetite. More regulations are on the way, demanding transparency, accurate information about company operations, robust and comprehensive risk management, regulatory compliance and efficient governance. What does this mean for many organizations? This paper takes a step back to examine how all components of a successful company must work in an integrated manner in order to produce the best results, and how SAS approaches governance, risk, compliance and performance management issues by providing a comprehensive framework for analyzing and managing risks in the context of corporate strategy and performance.
A look at how industry professionals view the new directive
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The Markets in Financial Instruments Directive establishes a new regulatory framework for investment services in Europe. This white paper examines the MiFID's general principles and discusses ways in which it affects organizations that implement it. In particular, you will learn about the opportunity this directive provides to cut costs and develop new business models.
A conceptual view
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Asset-backed securities pose special problems for risk managers because of their contingent, path-dependent cash flows. This paper provides a high-level, conceptual view of 1) the difficulties involved in measuring the risk of asset-backed securities, 2) a methodology for overcoming those difficulties and 3) a software solution that can implement the chosen methodology for projecting potential profit-and-loss distributions of asset-backed securities at various future points in time or horizons.
SAS Anti-Money Laundering: An integrated framework for risk scoring, alert generation, investigation and reporting
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Financial institutions must strengthen their anti-money laundering programs to identify and report suspicious activity, meet new regulatory mandates and manage compliance risk. Read this white paper to learn how SAS Anti-Money Laundering can help you detect unknown behavior patterns, gain a clearer view into transactions and report suspicious activity.
The role of business analytics in transforming banking
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In light of the global economic slowdown, executives responsible for putting banking on a safer, more promising footing need to ensure they do so armed with the right facts and analysis. A comprehensive Business Analytics framework provides all decision makers with critical insight, not only into what happened in the past, but why it happened, what may happen in the future and how organisations can achieve the best possible outcome when unplanned events occur. This insight can then be used to act confidently and transform the business.  In this uncertain climate, SAS has identified 5 key priorities that should be addressed, highlighting how Business Analytics can help you achieve the best possible outcomes.
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An industry best practice for estimating the market risk of trading operations involves projecting profit-and-loss distributions of portfolios of financial instruments over short time horizons and then summarizing that information into single numbers, such as value at risk (VaR) and expected shortfall. Easy to understand and conceptually straightforward, VaR has long been an industry standard for estimating market risk. The means by which it is calculated and used in practice to manage risk, however, present a number of modeling, data management and reporting challenges. This paper addresses ways in which SAS can help clients overcome these challenges to better measure and manage their market risk.
Helping life insurance companies mitigate regulatory risk
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In October 2005, the U.S. Department of Treasury released the final ruling that life Insurance and annuity companies must implement money-laundering prevention programs and comply with Suspicious Activity Report (SAR) guidelines by May 2006. This white paper takes a brief look at ways SAS Anti-Money Laundering is designed to help these companies comply with regulations. You will learn about SAS' ability to detect a variety of suspicious activities.
A dynamic, risk-based solution for identifying, investigating and reporting suspicious patterns of behavior
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This white paper provides an overview of SAS Money Laundering Detection, a solution built specifically to help small and mid-sized businesses protect themselves against money laundering. You will learn about unique challenges that smaller businesses must overcome to detect money laundering. The paper also describes the detection process used by SAS Money Laundering Detection.
Enterprise Risk Management in Financial Services Organisations
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A global survey of 316 financial services executives conducted in July 2008 by the Economist Intelligence Unit on behalf of SAS reveals that over 70 percent of respondents believe that losses stemming from the credit crisis were largely due to failures in addressing risk management issues. Read this paper to learn more about implications for how financial organizations approach risk management, and about the future of ERM in light of the ongoing credit crisis.
With liquidity risk in the regulatory spotlight, new IT challenges are looming.
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For some time, liquidity risk has been treated as a second-order or consequential risk, in the sense that liquidity issues only arise from problems in other primary risk areas where the risks are not well controlled and managed - such as market, credit or operational risk. With the materialization of the credit crisis, it has become evident that liquidity risk must be measured and managed as an independent risk. This paper will discuss liquidity risk and how SAS Risk Management for Banking gives institutions the ability to address liquidity risk right now, as well as the ability to evolve as needs change over time.
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Credit Risk Management

Overview and implications for the subprime crisis
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Developed by SAS, the Comprehensive Credit Assessment Framework (CCAF), is a unique rating system that extends existing credit scoring to embrace all relevant factors and business context so that lenders can classify credit risk and decide all transactions in a more effective, transparent and forward-looking manner. CCAF's systematic segmentation approach has implications for both intervening in the mortgage crisis and preventing future financial disruption.
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In September 2005, the Federal Reserve Board will disclose pricing data on higher cost loans with respect to applicant race, ethnicity, gender and income status. This new pricing information, in the officially filed HMDA data, will be used to monitor mortgage lending practices and assist in identifying possible discriminatory pricing patterns.

This paper presents a systematic approach for statistical analysis of HMDA pricing data. You will learn how an effective and powerful method to detect statistically significant pricing disparities amongst various groups is beneficial for lending institutions. The method described in this paper can be applied to HMDA filing data and a broader set of information including additional applicant and transaction information, credit bureau data, and credit underwriting and pricing policies.
Credit Risk Management for Basel II and Beyond
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This white paper discusses the nature of business risk, from credit risk to market risk and operational risk, primarily in the context of the banking industry. The paper provides a history of the Basel accords, outlining in detail the implications of Basel II on risk management. You will also learn about the processes and systems  required for implementing internal ratings-based approaches to risk management.
A Lepus white paper
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Credit scoring models can assist bankers with credit decisions and can enhance compliance with fair lending laws and regulations. This white paper examines the current deployment of credit scoring models, the challenges banks often encounter and future credit scoring trends. You will learn about common types of models, how to measure their performance and the impact of regulations on credit scoring.
Dynamic-Conditional Process improves standard regression approach
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The federal government has enacted laws and standards making discrimination in lending illegal. To help financial lenders improve the accuracy of their disparate treatment testing evaluations, SAS has developed a methodology called the Dynamic-Conditional Process (DCP). This methodology dynamically classifies lending decision factors and captures variations in policy thresholds among loan products, markets and/or programs. Read this white paper for an introduction to the DCP methodology.
A SAS Institute Brief
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SAS has derived an analytic methodology to help mortgage lenders measure, monitor and manage their fair lending disparity and potential risk exposure. This brief outlines the initial steps required for the development of a global risk indicator for managing exposure. These steps involve identifying disparities, quantifying disparities and risk exposures, converting them into a singular risk indicator and then monitoring fair lending risk.
An excerpt from the book Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors
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This white paper is an excerpt from the book Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors by Clark R. Abrahams and Mingyuan Zhang. In this paper, the authors survey various opinions concerning the causes of the current financial crisis; its impact, consequences and implications; and the role of loan underwriting, which they see as being at the core of the problem. The authors also share their ideas for a new, comprehensive and systematic approach to credit granting that combines the best of science, proven credit principles and common sense.
A Southeast SAS Users Group paper
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To compete successfully amid new technologies and regulations, lenders will need to utilize data mining techniques to develop powerful models that can identify undertapped markets with the most potential.

This paper illustrates how to gather and preprocess the requisite data for such a project and to develop and assess alternative models. Specifically, you will learn how to identify and prioritize potential opportunities for mortgage lending using modeling techniques such as tree models, logistic regression, neural networks and ensemble models.
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Operational Risk Management

How to optimize and better manage the shortcomings of this new risk type
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Unlike any other software tool, spreadsheet programs have found their way into everyday reporting and quick calculations. Because of this popularity, there is frequent talk of overuse and even serious risks posed by spreadsheets. However, spreadsheets are insufficient for regulatory reporting and risk management. This paper explains the risks posed by spreadsheet reliance, proposes the optimum use for spreadsheets as part of an integrated data framework and discusses the role of SAS Business Intelligence software as a risk management solution.
A first order approximation
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This paper attempts to answer a series of practical questions that typically confront CROs in small institutional settings, including: How do I quantify the benefits of making an investment (say a technology investment) to reduce the current amount of capital assigned to operational risk? How do I provide greater internal and external transparency around the cost of capital attributed to operational risk? Further, how do I explain these benefits to the management committee or to a board of directors in order to obtain funding for that investment?

Service Intelligence

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Sophisticated data modeling and automated forecast accuracy is the key to right-sizing your warranty reserves and putting that lazy capital back to work.
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Service organizations an increasingly important source of revenue for many companies. For these organizations, better methods for forecasting warranty reserves and accruals mean greater efficiency and profitability. This paper outlines some of the pitfalls of traditional methods for allocating warranty reserves, the best practices that can transform the process, and the significant monetary gains that can be achieved by improving the accuracy and adaptability of warranty reserve forecasts.
Transforming process, product and service data into business intelligence
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Manufacturing and supply chain organizations must not only optimize resources and minimize waste, but also predict future growth and demand. Event-handling and transactional systems cannot merge data into an integrated source of business intelligence; organizations need adequate data management, forecasting, optimization and modeling techniques to bring disparate data together and gather useful intelligence from it. With key performance indicators and process metrics that span functional areas, managers and other stakeholders can see changes and trends as they occur and make business decisions based on those indicators.
Understanding and valuing the difference
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Many companies are beginning to realize that warranty data is an integral part of the customer's voice. It is essential not just to the bottom line, but to customer satisfaction and brand reputation. To understand how companies analyze warranty data, SAS commissioned a study to look at the warranty reporting and analysis systems of 20 companies. This paper summarizes the study and provides three case studies of companies that are now reaping the benefits of automated analytics.
Improve Your Supply Chain Investment
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This white paper looks at a proof-of-value (POV) process that a pragmatic organization embarked on with SAS to better understand how SAS forecasting and inventory optimization could improve the results from an already installed enterprise resource planning system. It not only shows surprising results, it provides a layman's pathway to attaining those results.
Optimize service operations to drive critical corporate performance
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The difference between a good service chain and a great one typically lies in a company's ability to respond to key activities within their operations, predict future demand and performance, and optimize the various service elements. This paper describes the importance of, and the methodology behind, optimizing service operations to improve operational efficiencies, profitability, customer satisfaction and loyalty levels.
A comprehensive approach to profitable post-sales customer and service support
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For the past several decades, organizations have focused heavily on improving their supply chains. Best-in-class companies are now turning their attention to the extended supply chain, the service chain, to further improve customer service, reduce costs and boost net profits. This white paper discusses the emerging concept of "service intelligence" and shows how the SAS Enterprise Intelligence Platform provides an integrated foundation for the SAS Service Intelligence software suite.
Inventory vs. availability
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World-class organizations have realized that the service supply chain is different than the traditional production supply chain. This white paper examines the difference between these two supply chains. You will learn how some organizations are developing service supply chain techniques to solve their unique challenges. You'll also learn which business methodologies foster the best return on investment in service supply chain improvements.
How to Reduce Costs and Improve Customer Satisfaction
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With warranty costs ranging in the billions and indirect costs on the rise, manufacturers must have an effective warranty management and analysis system. More than ever, exceptional customer service is what differentiates companies and builds competitive advantage. To achieve this level of service, world-class companies are being proactive by effectively applying analytics to their warranty data during the adjudication process.

This white paper discusses ten key business realities that constrain today's warranty management programs. You will also learn about ten technology responses to those realities. In addition, the paper explores five best practices in warranty management.
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Service Operations Optimization

Optimize service operations to drive critical corporate performance
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The difference between a good service chain and a great one typically lies in a company's ability to respond to key activities within their operations, predict future demand and performance, and optimize the various service elements. This paper describes the importance of, and the methodology behind, optimizing service operations to improve operational efficiencies, profitability, customer satisfaction and loyalty levels.
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Service Parts Optimization

Improve Your Supply Chain Investment
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This white paper looks at a proof-of-value (POV) process that a pragmatic organization embarked on with SAS to better understand how SAS forecasting and inventory optimization could improve the results from an already installed enterprise resource planning system. It not only shows surprising results, it provides a layman's pathway to attaining those results.
Inventory vs. availability
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World-class organizations have realized that the service supply chain is different than the traditional production supply chain. This white paper examines the difference between these two supply chains. You will learn how some organizations are developing service supply chain techniques to solve their unique challenges. You'll also learn which business methodologies foster the best return on investment in service supply chain improvements.
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Warranty Analysis

Sophisticated data modeling and automated forecast accuracy is the key to right-sizing your warranty reserves and putting that lazy capital back to work.
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Service organizations an increasingly important source of revenue for many companies. For these organizations, better methods for forecasting warranty reserves and accruals mean greater efficiency and profitability. This paper outlines some of the pitfalls of traditional methods for allocating warranty reserves, the best practices that can transform the process, and the significant monetary gains that can be achieved by improving the accuracy and adaptability of warranty reserve forecasts.
Understanding and valuing the difference
Show AbstractView Paper
Many companies are beginning to realize that warranty data is an integral part of the customer's voice. It is essential not just to the bottom line, but to customer satisfaction and brand reputation. To understand how companies analyze warranty data, SAS commissioned a study to look at the warranty reporting and analysis systems of 20 companies. This paper summarizes the study and provides three case studies of companies that are now reaping the benefits of automated analytics.
How to Reduce Costs and Improve Customer Satisfaction
Show AbstractView Paper
With warranty costs ranging in the billions and indirect costs on the rise, manufacturers must have an effective warranty management and analysis system. More than ever, exceptional customer service is what differentiates companies and builds competitive advantage. To achieve this level of service, world-class companies are being proactive by effectively applying analytics to their warranty data during the adjudication process.

This white paper discusses ten key business realities that constrain today's warranty management programs. You will also learn about ten technology responses to those realities. In addition, the paper explores five best practices in warranty management.
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Warranty Reserve Forecasting

Sophisticated data modeling and automated forecast accuracy is the key to right-sizing your warranty reserves and putting that lazy capital back to work.
Show AbstractView Paper
Service organizations an increasingly important source of revenue for many companies. For these organizations, better methods for forecasting warranty reserves and accruals mean greater efficiency and profitability. This paper outlines some of the pitfalls of traditional methods for allocating warranty reserves, the best practices that can transform the process, and the significant monetary gains that can be achieved by improving the accuracy and adaptability of warranty reserve forecasts.

Strategy Management

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How to optimally allocate resources in alignment with enterprise-level objectives
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This white paper provides five steps to resource optimization, with a visual model and a variety of real-world examples to help business leaders understand how to allocate resources in alignment with enterprise-level objectives. You'll also learn about the technology required to support resource optimization.
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The amount of information in business is growing exponentially. This white paper shows how the dashboarding and scorecarding capabilities of SAS Strategic Performance Management can help you maximize the value of this information. The paper describes the progression through focus, alignment and agility that SAS facilitates using advanced data access, alerts and traffic lighting, and dynamic diagramming functions.
Barriers and breakthroughs in the public sector
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In June 2008, SAS brought together executives and consultants across a range of federal agencies to discuss their experiences with performance management initiatives. Some were planning and performance management executives within government agencies. Some were business or IT consultants working with federal agencies.  From all of their accounts, three key themes emerged. Successful performance management initiatives must realign the cultural framework, set the strategic vision and establish the supporting information infrastructure. This paper explores issues and best practices around performance management in government from the people who live and breathe it every day.
 
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In times of economic uncertainty, corporate decision makers need more high quality information to make well-informed decisions. So said the speakers and  delegates at CFO Publishing's recent conference, "Predictive Analytics in Perilous Times." The conference, held in San Francisco in February of 2009, featured leading voices in corporate finance -- including Thomas Redman, president of Navesink Consulting, Arthur Kordon, a leader in the data mining and modeling group at Dow Chemical and Dr. David Friend, chairman of Palladium Group Inc., among others. This conclusions paper presents the highlights of the conference program.
How performance management can align activities and resources with enterprise-level strategy and market conditions
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Alignment is the most significant benefit organizations seek in their performance management initiatives, but it is the least realized. This paper explains why alignment is so elusive and offers three steps to achieving it. It also includes a guide to the technologies that enable alignment throughout the enterprise.

Supplier Intelligence

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Top procurement executives share their views on evolving procurement from transactional to strategic
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In the second half of 2003, top purchasing executives from dozens of private- and public-sector organizations convened for SAS and IBM cosponsored forums on the changing role of procurement. The participants represented a broad range of industries and markets — from medical to military, package delivery to police protection — but they shared a common interest in evolving procurement into a more strategic function within their respective organizations.

This paper attempts to capture the themes of these discussions, specifically outlining five keys to evolving the procurement organization toward that elusive, strategic ideal. The paper also includes a brief discussion of what it means to be strategic.
Best practices to improve supplier performance and reduce supply chain risk
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This white paper discusses the critical elements of a supplier risk solution that integrates sustainability factors into a holistic supplier analysis, necessitating not only a thorough analysis of a supplier's financial track record, but also environmental and social performance as well.
Turning raw data into procurement intelligence
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At a time when many organizations are outsourcing to save money, the quality of your relationships with suppliers can have a critical impact on the success of your company.

This paper will explore how SAS' solution for analytic supplier relationship management can be used to create a competitive advantage from a company's procurement activities. The paper also looks in more detail at SAS' closed-loop process for strategic sourcing and at the process for creating and maintaining a single, reliable view of procurement spend throughout the enterprise.
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Sourcing Data Quality

An introduction and overview
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This white paper explores several critical facets of SAS Sourcing Data Quality, a solution designed to ensure the quality of your sourcing data. The paper begins with a discussion of data integration, which involves gathering supplier data into one location, cleansing it, augmenting it with additional information and then classifying commodity data for use in supplier and spend analysis. Then you will learn more specifically about the SAS commodity classification engine, which helps automate the process of preparing commodity data for analysis.

Supply Chain Intelligence

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The promise and challenges of implementing Radio Frequency Identification (RFID) systems across the extended supply chain
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Radio frequency identification (RFID) is spreading quickly through the global network of supply chains. The technology promises improved efficiency and more accurate tracking--along with untold amounts of data. Read this white paper to get a brief introduction to RFID and learn about a variety of SAS technologies that can help you harness the value of your RFID-related data. Such technologies include data quality, business intelligence, predictive analytics and even retail-specific applications.
Strategies for Demand-Driven Forecasting and Planning
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In today's unstable economy, many organizations are finding out that they have inadequate processes to handle demand planning, and traditional methods of predicting demand aren't efficient in a fluctuating market. The paper makes specific recommendations for organizations striving to move up the demand forecasting maturity curve by providing them an assessment framework to evaluate their current stage, and highlighting the characteristics common to best-class companies.
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This white paper discusses multi-causal analysis as a way of integrating consumer demand information with shipment forecasts to capture the impact of marketing activities on shipments. With improvements in technology, data collection, data storage and analytical knowledge, CPG companies are now looking to integrate consumer demand with their shipment forecasts to capture the impact of marketing activities on shipments. As a result, multi-tiered causal analysis (MTCA) is receiving renewed interest. This paper explains the MTCA process, including an anonymous beverage industry case study that describes the process used to develop and link the Consumer Demand and Factory Shipment models. The by-product of this process was a more accurate forecast that reflected the company's marketing investment strategy.
Best practices to improve supplier performance and reduce supply chain risk
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This white paper discusses the critical elements of a supplier risk solution that integrates sustainability factors into a holistic supplier analysis, necessitating not only a thorough analysis of a supplier's financial track record, but also environmental and social performance as well.
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This white paper illustrates a new patent-pending approach that may be helpful in certain new product forecasting situations.  It combines human judgment with time series mining and statistical modeling.  This "structured analogy" approach helps automate the selection of analogous products ("like items"), facilitates review and clustering of past new product introductions, and generate statistical forecasts.  Users can make manual overrides to the statistical forecasts, and get a better sense of the risks and uncertainties in new product forecasts through visualization of past new product introductions.
Transforming process, product and service data into business intelligence
Show AbstractView Paper
Manufacturing and supply chain organizations must not only optimize resources and minimize waste, but also predict future growth and demand. Event-handling and transactional systems cannot merge data into an integrated source of business intelligence; organizations need adequate data management, forecasting, optimization and modeling techniques to bring disparate data together and gather useful intelligence from it. With key performance indicators and process metrics that span functional areas, managers and other stakeholders can see changes and trends as they occur and make business decisions based on those indicators.
Improve Your Supply Chain Investment
Show AbstractView Paper
This white paper looks at a proof-of-value (POV) process that a pragmatic organization embarked on with SAS to better understand how SAS forecasting and inventory optimization could improve the results from an already installed enterprise resource planning system. It not only shows surprising results, it provides a layman's pathway to attaining those results.
Inventory vs. availability
Show AbstractView Paper
World-class organizations have realized that the service supply chain is different than the traditional production supply chain. This white paper examines the difference between these two supply chains. You will learn how some organizations are developing service supply chain techniques to solve their unique challenges. You'll also learn which business methodologies foster the best return on investment in service supply chain improvements.
A Strategic Approach to Creating Significant Economic Value
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Economic conditions are reinforcing the mandate for tighter, more demand-driven supply chains.  Supply chain executives are searching for new value-add and cost reduction vehicles. In this paper, experts from SAS and HAVI Global Solutions argue that because demand management has become such a critical tool for carving out economic value, companies whose core competency is not supply chain management should outsource their demand management functions. The authors explain the benefits, discuss the conditions and technologies that have converged to make those benefits significantly outweigh the risks, and provide tips on assessing if outsourcing demand management is the right strategy for your organization.
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Demand-Driven Forecasting

Strategies for Demand-Driven Forecasting and Planning
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In today's unstable economy, many organizations are finding out that they have inadequate processes to handle demand planning, and traditional methods of predicting demand aren't efficient in a fluctuating market. The paper makes specific recommendations for organizations striving to move up the demand forecasting maturity curve by providing them an assessment framework to evaluate their current stage, and highlighting the characteristics common to best-class companies.
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Demand Management

A Strategic Approach to Creating Significant Economic Value
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Economic conditions are reinforcing the mandate for tighter, more demand-driven supply chains.  Supply chain executives are searching for new value-add and cost reduction vehicles. In this paper, experts from SAS and HAVI Global Solutions argue that because demand management has become such a critical tool for carving out economic value, companies whose core competency is not supply chain management should outsource their demand management functions. The authors explain the benefits, discuss the conditions and technologies that have converged to make those benefits significantly outweigh the risks, and provide tips on assessing if outsourcing demand management is the right strategy for your organization.

Sustainability

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Harnessing the power of data to optimize results
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Written by Computerworld and sponsored by SAS, this technology brief explores sustainability as a driver for business innovation and the positive role that information technology can play. Compiled from custom research and interviews with SAS, topics include green-sizing the data center, data integration for sustainability and how IT executives can leverage sustainability to drive business innovation.
Profiting from a sustainable business
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Attitudes about how corporate citizenship strengthens profitability and revenue growth in American companies are presented in this report from both interviews and an online survey of 566 US-based executives conducted by the Economist Intelligence Unit in September 2008. SAS was one of the sponsors of the research.
Sustainable IT initiatives at midsize and large organizations
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This report provides the topline results of a survey commissioned by SAS but conducted independently by Computerworld Research of business leaders on sustainable IT initiatives at their organizations. With nearly 8 out of 10 survey respondents expecting an impact of sustainability on the goods and services their organizations offer to end users, they recognize the impact on their brands and are turning to the adoption of performance management frameworks to strategize, analyze and implement effective sustainability initiatives.
Best practices to improve supplier performance and reduce supply chain risk
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This white paper discusses the critical elements of a supplier risk solution that integrates sustainability factors into a holistic supplier analysis, necessitating not only a thorough analysis of a supplier's financial track record, but also environmental and social performance as well.
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Sponsored by SAS and conducted by the Economist Intelligence Unit, this research paper conveys results from a survey and in-depth interviews of 226 senior executives worldwide with sustainability policies and practices in place. Addressing sustainability priorities with a globally unified program or a regionally focused approach and the distinct challenges and advantages for each are presented.

Web Analytics

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This white paper highlights how SAS for Customer Experience Analytics helps organizations optimize the Web experience for their customers and analyze customer data for more effective marketing. Ultimately, you will learn how SAS for Customer Experience Analytics allows you to gain deeper customer insights, choreograph more meaningful customer interactions and improve overall marketing performance.
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