How Customer Intelligence Is Energizing the Utilities Industry

In these times of empowered customers – who are more demanding than ever and increasingly vocal on social media – it is important for utilities to shift their attention outward. Today, being a customer-centric, information-driven organization has become a business imperative for utility providers. We’ve compiled this e-book to explain how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.