A Practical View of New Product Forecasting

White Paper

A Practical View of New Product Forecasting

presented by SAS


SAS partnered with Virginia Commonwealth University (VCU) School of Business to examine the current state of new product forecasting, and we compared it with a similar older study. Through the insights and experiences of business practitioners responsible for new product forecasts, we have a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.

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