Planning for CDP Success


Planning For CDP Success: A guided journey for choosing a customer data platform

presented by SAS

While organizations ramped up digital engagement efforts, customers also explored their options and heightened expectations. Consumers now want and expect a hybrid of digital and physical customer engagement models. Increased privacy regulations, loss of third-party cookies and consumer demand for hybrid experiences require organizations to rethink their business models. As a result, marketers are turning to customer data platforms (CDPs). Learn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, and what organizations should consider before selecting the CDP that's right for them.