Unleashing the Power of Text Analytics for Travel

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Unleashing the Power of Text Analytics for Travel

presented by SAS


Social media data and other types of unstructured text data represent a largely untapped opportunity for the travel industry. Find out how leading-edge text analytics technologies can turn unstructured text data into meaningful information that you can use to inform not just marketing, but all areas of the business – from customer relationship management to quality assurance, revenue management and operations.