White Paper

Retail bank media networks: Monetize customer data with personalized offers and advertising

presented by SAS

Retail banks, which offer services to consumers and small businesses, have traditionally relied on interest income and fees for revenue. However, the combination of moderately low interest rates, increasing competition and regulatory pressure requires banks to take a new approach. They now must actively seek new products and services to increase revenue and boost shareholder value.

The creation of a “retail bank media network” can drive more valuable next-best offers, generate new ad revenue, offset revenue shortfalls and increase shareholder value.