Assessing Your Business Analytics Maturity: Eight Metrics That Matter

It’s no secret that using analytics to uncover meaningful insights from data is crucial for fact-based decision making. Yet when it comes to making analytics work, not all organizations are equal. The management of information – including the analytics used to transform it – is an evolutionary process, and organizations are at various levels of this evolution. Those wanting to advance analytics to a new level need to understand the analytics activities across their organization, from both an IT and business perspective. Toward that end, an assessment focusing on eight key analytics metrics can be used to identify strengths and areas for improvement in the analytics life cycle. SAS conducted a benchmark survey of more than 260 US companies across all industries to determine each organization’s proficiency across the key metrics. The results of this survey are presented in this paper to provide guidance for short- and long-term efforts needed to enhance analytical effectiveness.