Retail Experimentation: The New Fundamentals

Big changes in retail require a new approach to customer-focused experimentation. Here's how to make it work.

Facing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation, focusing on three critical test-and-learn principles:

  • Alignment.
  • Access.
  • Agility and automation.

In this e-book, we’ll show how Accenture Applied Intelligence, using SAS and Intel capabilities, is helping retailers master each of these principles on their way to achieving competitive differentiation through an advanced ability to experiment.