How to compete in the new era of customer-centric insurance

Always-on connectivity, app-based services, and shifts in consumer and technology landscapes all point to transformation in the insurance industry. Today, insurers looking to compete or grow must adapt quickly to diverse expectations and challenges. Those that factor in a broad set of data sources are positioned to understand changing customer behavior and risk profiles. With machine learning and advanced analytics, insurers can build a new breed of pricing models capable of responding to new expectations – supporting growth and helping win customer trust and loyalty.