Today’s life sciences leaders have to adapt to a more targeted and holistic approach of understanding digital customer journeys. Technologies like artificial intelligence and machine learning are critical tools used for analyzing digital data from physicians, nurse practitioners, other health care professionals and patients. When used effectively, digital analytics can facilitate practical insights for enhancing customer experiences and improving digital engagement. We recently gathered our own data from 100 top digital marketing executives in biopharma who participated in a survey. Read on for key insights from our research.