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Closing the OODA Loop: Using Big Data and Analytics to Improve Decision Making

Insights from a Military Operations Research Society (MORS) Industry Showcase


We live in a sensor-driven, hyper-connected world where the ability to quickly close analytic and cognitive loops increasingly drives organizations’ competitive advantage. This paper discusses OODA (observe, orient, decide, act) loops in the context of business and big data and examines why we must use data-driven narratives in conjunction with visualization and analytics to tell the story.

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