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- Press Release MarTech experts’ top predictions for 2025
- Press Release New report: Undisciplined MarTech impedes customer trust
- Press Release New study finds CMOs embracing GenAI despite knowledge gap
- Customer Story Leading cruise line personalizes passengers’ onboard experience in real time
- Press Release Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions
- Press Release New SAS GenAI tools for marketers leverage Amazon Bedrock
- Analyst Report SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024
- E-Book The insurance data and AI revolution
- Analyst Report SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
- Customer Story Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- White Paper Creating Meaningful Data-driven Customer Journeys
- E-Book Personalized advertising that you control
- White Paper Improving HCP Engagement with Digital Analytics
- Analyst Report SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
- E-Book Cracking Tomorrow's CX Code
- White Paper Retail bank media networks: Monetize customer data with personalized offers and advertising
- E-Book The Path to a Single Customer View
- Analyst Report The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
- Customer Story One airport operator is making every journey personal for passengers
- Customer Story Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
- Press Release Resiliency or fragility? Ten 2023 predictions from SAS
- White Paper Cracking Tomorrow's CX Code
- Analyst Report SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
- White Paper Banking in 2035: global banking survey report
- White Paper Banking in 2035: three possible futures
- White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- Customer Story Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
- Customer Story Protecting nature with dollars and sense
- Customer Story Workplace solutions retailer creates compelling customer experience via data-driven marketing
- Customer Story Integrated marketing improves results for marketers and customers
- Customer Story A customer connection is the special ingredient
- Customer Story Finland’s top retail bank applies AI to improve customer service and credit scoring
- Customer Story Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- Customer Story Maximizing the reach and impact of an eHealth hub
- Customer Story Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- Customer Story Reaching 3.6 million football fans via comprehensive marketing analytics
- Customer Story Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences
- Article The 5 new rules of retail
- Article 3 ways to rethink retail forecasting and demand planning
- Article Reimagine marketing: Today, tomorrow and in times of disruption
- Analyst Report The Total Economic Impact Of SAS Customer Intelligence 360
- Customer Story Using customer intelligence to optimize advertising sales
- Article Customer data platform: What it is and why it’s important
- Article Your customers aren’t afraid of new technologies. Are you?
- Article Tread carefully with customer data platforms
- Article Marketers and privacy
- Article Digital transformation for SMBs
- Article Five trends that will reshape customer experience
- Article Under siege: Improving customer experience in banking
- Customer Story Predictive analytics and AI deliver a winning fan experience
- Customer Story Telecom calls on automation to improve market position
- Article IoT: The customer experience accelerator you can't afford to ignore
- White Paper The Real-Time and Predictive Commerce Playbook for CMOs
- Article What big data has brought to the privacy discussion
- White Paper Keys to robust credit risk modeling and decisioning for better customer experience
- Article Effective real-time marketing
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- Article Contextual engagement
- Article Data and the customer experience
- E-Book How Can Retailers Satisfy Today's Customers?
- White Paper Data and the customer experience
- Article How to improve your AI marketing skills
- Article Building confidence in your customer experience
- Article AI marketing: What does the future hold?
- Article Three ways to improve real time marketing results
- White Paper Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- White Paper Beyond The Campaign
- Article Customer journey analytics goes mainstream
- White Paper Using Data to Create Outcome-Based Customer Experiences
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges
- White Paper Power your digital transformation with guided analytics
- E-Book How Customer Intelligence Is Energizing the Utilities Industry
- White Paper Using Big Data to Enable the Omnichannel Retail Experience
- Article What is marketing automation?
- Article Real-time customer engagement is the future of experience management
- E-Book White Paper Tomorrow's telco
- E-Book Improving Customer Experience
- Article The marketing analytics must-haves
- Article Harnessing the martech advantage
- White Paper Getting to Why in Omnichannel Marketing Attribution
- White Paper Marketing attribution: Giving credit where credit is due
- White Paper Improve Customer Experience with Actionable Artificial Intelligence
- Article R 'Ray' Wang: A conversation with a digital disruptor
- Article IoT: The next best thing to reading your customer’s mind
- Article Marketing for the midmarket
- White Paper Redefining Brand Performance for the 21st Century
- Article Linking data to the customer journey
- Series The value of marketing metrics at Visa
- Article Putting you at the frontier of the fan experience
- Series Digital transformation: Moving from handshakes to householding at Comerica
- White Paper Data Elevates the Customer Experience
- Series Brand equity has a big role in RCI's strategy
- Article Marketing operations: Five core competencies you must master
- Article Customer journeys: How to be ready when customers visit
- Article Customer journey management: Eliminating missed opportunities
- Article Small but mighty: Modern marketing for the midmarket
- Customer Story The right offer every time
- Article The marketer's dream: Harmonic convergence
- Article Customer segmentation for the new digital experience
- Article Using data to control unruly hotel pricing
- Series The customer journey: Finding the buy signal
- Interview Q&A: What's your level of digital marketing maturity?
- Interview How do you know if you’re ready for Hadoop?
- Series The customer journey: Why you need journey maps
- Article Keeping your customers happy with assortment optimization
- Article The modern marketing leader: Is your CMO ready?
- Article Customer loyalty in a digital world: A new approach
- Customer Story Optimization delivers more revenue while slashing marketing costs
- Article Four multichannel marketing strategies that deliver exceptional customer experiences
- Article Marketing measurement do's and don'ts
- Article Out of size, out of mind
- Article Empty shelves: The retail analytical talent deficit
- White Paper The Architecture and Security of SAS® Marketing Operations Management
- Article Building a high-performance marketing engine
- Article The first step in building a better customer experience
- Video Brian Solis on making business more human
- Article The era of gargantuan data
- Article Marketing optimization: Five lessons learned at a major US bank
- Article Seven characteristics of the modern consumer
- White Paper Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- Article Improving customer experience with digital marketing
- Article Five content strategy lessons from ANZ Bank
- Article Three tips for data-driven marketing from the Las Vegas Sands
- White Paper Unleashing the Power of Text Analytics for Travel
- Article Four ways Vail Resorts creates epic experiences
- Article Do marketers need real-time analytics
- Article The digitization of everything – its impact on the buyer’s journey and marketing’s role
- Article A lesson in customer service from Chick-fil-A President Dan Cathy
- Analyst Report White Paper Marketing Analytics for Manufacturing: Forging Customer Insights
- Primer Customer Experience Management: What it is and why it matters
- Primer Personalization: What it is and why it matters
- Primer Digital Marketing: What it is and why it matters
- Primer Customer Analytics: What it is and why it matters
- Primer Multichannel Marketing: What it is and why it matters
- Primer Marketing Analytics: What it is and why it matters
- Primer Digital Transformation: What it is and why it matters
- Primer Big Data Marketing: What it is and why it matters
- Customer Story Hyper-personalized offers help consumer finance company elevate the customer experience
- Webinar Enhance the Customer Experience and Create Value for Your Stakeholders
- Webinar Make Better Decisions With Analytically Driven Marketing
- Webinar Customer Experience Lessons Learned in a Pandemic: Notes From Retail and Beyond
- Webinar Empathy and Understanding: Driving Loyalty Through Data and Analytics
- Webinar Going Beyond CDP To Succeed in the Hybrid Digital/Physical World
- Webinar Managing Customer Identity Data to Create a Better Customer Journey
- Webinar Digital Transformation Session 2: Giving People What They Need to Succeed
- Webinar Experience 2030: Future-Proof Your Customer Strategy
- Webinar Transform CX to stand the test of time
- Webinar Master agility and automation for lasting CX advantage
- Webinar Holistic CX Measurement: How to Reflect Loyalty and Business Value Metrics
- Webinar Real-Time Analytics in Communications: Deeper Customer Insights. Better Customer Experience.
- Webinar How to Measure Operational Effectiveness and ROI in Today’s Global Environment
- Webinar AI-Enriched IoT Analytics: Shaping the Future of Customer Experience
- Webinar Optimize CX by Embedding AI Into Your Marketing
- Webinar Marketing in 20: The Digital Customer
- Webinar Banking Under Siege: Avoiding the Trust and Customer Experience Collision Course
- Webinar Data and AI: Accelerators of Banking CX
- Webinar Data Management and Real-Time Customer Experience
- Webinar Content Marketing in the Age of Uncertainty
- Webinar Retail Reality: New Rules for Building Brand Loyalty in Times of Crisis
- Webinar Engaging With Smart and Immersive Tech: Your Customers Are Ready – Are You?
- Webinar Is Customer-Centric Data Privacy an Oxymoron? Your Customers Don’t Think So.
- Webinar Confident decisions at every stage of the customer journey
- Webinar CX to the Power of AI: How to Use AI for Maximum Loyalty
- Webinar Privacy + Trust: The New Measures of CX
- Webinar Loyalty Programs are Out. Loyalty Brands are In.
- Webinar Digital Transformation Session 3: The Data Factory Approach
- Webinar Connecting With the New Digital Customer
- Webinar The Modern-Day Boardroom Conversation: The Evolving Nature of Trust
- Webinar Alignment: The Harmonic Convergence of Banking CX
- Webinar Digital Transformation Session 1: Putting Customer Experience Front and Center
- Webinar Real-Time Analytics in Banking: Deeper Customer Insights. Better Customer Experience
- Webinar The Interplay of Analytics With Strategy, Art and Experience
- Webinar Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience.
- Webinar Mastering Decisioning to Stay in the CX Game
- Webinar Evolving Customer Experience for Manufacturers in 2021
- Webinar Did COVID Bring an End to Customer Loyalty? What Smart Marketers Do to Keep Customers Coming Back
- Webinar How the Smartest Companies Align Their Brand to Customers’ Worldview
- Webinar Marketing in 20: Digital Trust
- Webinar For Marketers and CX Pros, What's the Right Balance Between Automation and Empathy?
- Webinar From Mad Men To Madtech
- Webinar How to Increase Speed to Analytics-Driven Decisions: SAS® Viya® With SingleStore
- Webinar How Do I Use SAS® Intelligent Decisioning?
- Webinar Take Back Control of Your Advertising Efforts: Here’s How
- Webinar Quantifying the Impacts of Clinical Intervention Programs Using Propensity Score Matching in SAS®
- E-Book Brilliant decision?
- E-Book Operational Marketing: From Hard Work to Heroic Performance
- E-Book Retail Experimentation: The New Fundamentals
- E-Book Strategic Marketing: From aspirational to exceptional customer experience
- White Paper AI and analytics are powering a demand planning and customer experience revolution
- White Paper SAS Experience 2030
- E-Book The Secrets of Delivering Exceptional Customer Experience
- White Paper Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- White Paper Experience 2030: Pulse Report
- White Paper TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- White Paper Experience 2030. The Future of Customer Experience is... NOW!
- E-Book In-the-Moment Marketing
- White Paper SAS - Hospitality Provider
- E-Book Planning For CDP Success: A guided journey for choosing a customer data platform
- E-Book Customer experience - now and into the future
- White Paper Where does marketing stop and advertising begin?
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