How Our Ad Personalization Works
Deliver a hyper-personalized marketing & advertising experience.
Embed real-time decisioning for customer-centric personalization & offers.
Benefit from open integration with all data & audience platforms.
Ad Personalization Frequently Asked Questions
Can SAS 360 Match use marketing and advertising data together to personalize advertising?
Yes. You can join and place data into a customer data platform (CDP) or other data storage technology in order to create hyper-personalized advertising.
How do you make sure SAS 360 Match aligns with marketing technology (martech) stacks?
SAS 360 Match contains an API connector framework that allows for seamless integration with marketing technology solutions.
Will customer intelligence solutions from SAS integrate with my broader ecosystem and business strategies?
Yes. All SAS Customer Intelligence solutions integrate into the broader marketing and advertising platform ecosystems that exist at brands globally.
Does SAS 360 Match integrate with customer data platforms (CDPs)?
Yes. SAS 360 Match can integrate with a variety of customer data platforms.
What ad personalization use cases can SAS 360 Match support?
Supported use cases include:
- On and off-site ad personalization and delivery.
- In-stream ad personalization and delivery.
- Various monetization use cases, such as data clean rooms and exchanges and retail media networks.
Want to learn more about ad personalization?
We can help you get started with SAS 360 Match. Tell us a little about yourself and a SAS advertising expert will get in touch to learn about your specific needs.