SAS IS A LEADER
The Forrester Wave™: Customer Analytics Technologies, Q2 2024
SAS helps organizations accelerate and monetize their marketing efforts with the power of a best-in-class customer analytics solution.
Reference customers uniformly expressed that they are extremely satisfied with SAS and praised the vendor’s ability to deliver value quickly. Data rich enterprises with strong analytical resources should consider SAS to turbocharge their customer insights."
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- Analyst Report SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024
- E-Book Real-Time Hyperpersonalization in Hospitality
- White Paper Navigating the uncertain world of third-party cookies
- Customer Story Leading cruise line personalizes passengers’ onboard experience in real time
- E-Book The insurance data and AI revolution
- Analyst Report SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
- Customer Story One airport operator is making every journey personal for passengers
- Customer Story Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- White Paper Creating Meaningful Data-driven Customer Journeys
- E-Book Personalized advertising that you control
- White Paper Improving HCP Engagement with Digital Analytics
- Analyst Report SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
- E-Book Cracking Tomorrow's CX Code
- White Paper Retail bank media networks: Monetize customer data with personalized offers and advertising
- E-Book The Path to a Single Customer View
- Customer Story Predicting real-time insurance needs with hyperpersonalization
- Customer Story Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
- White Paper Cracking Tomorrow's CX Code
- Analyst Report SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
- White Paper Banking in 2035: global banking survey report
- White Paper Banking in 2035: three possible futures
- White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- Customer Story Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
- Customer Story Protecting nature with dollars and sense
- Customer Story Workplace solutions retailer creates compelling customer experience via data-driven marketing
- Customer Story Integrated marketing improves results for marketers and customers
- Customer Story A customer connection is the special ingredient
- Customer Story Finland’s top retail bank applies AI to improve customer service and credit scoring
- Customer Story Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- Customer Story Maximizing the reach and impact of an eHealth hub
- Customer Story Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- Customer Story Reaching 3.6 million football fans via comprehensive marketing analytics
- Customer Story Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences
- Article The 5 new rules of retail
- Customer Story Zain Optimize Campaign offering through Automated Omni-Channel Platform
- Article 3 ways to rethink retail forecasting and demand planning
- Article Reimagine marketing: Today, tomorrow and in times of disruption
- Analyst Report The Total Economic Impact Of SAS Customer Intelligence 360
- Customer Story Using customer intelligence to optimize advertising sales
- Customer Story Using Customer Intelligence to optimise advertising sales
- Article Customer data platform: What it is and why it’s important
- Article Your customers aren’t afraid of new technologies. Are you?
- Article Tread carefully with customer data platforms
- Article Marketers and privacy
- Article Digital transformation for SMBs
- Article Five trends that will reshape customer experience
- Article Under siege: Improving customer experience in banking
- Customer Story Predictive analytics and AI deliver a winning fan experience
- Customer Story Telecom calls on automation to improve market position
- Article IoT: The customer experience accelerator you can't afford to ignore
- White Paper The Real-Time and Predictive Commerce Playbook for CMOs
- Article What big data has brought to the privacy discussion
- White Paper Keys to robust credit risk modeling and decisioning for better customer experience
- Article Effective real-time marketing
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- Article Contextual engagement
- Article Data and the customer experience
- E-Book How Can Retailers Satisfy Today's Customers?
- White Paper Data and the customer experience
- Article How to improve your AI marketing skills
- Article Building confidence in your customer experience
- Article AI marketing: What does the future hold?
- Article Three ways to improve real time marketing results
- White Paper Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- White Paper Beyond The Campaign
- Article Customer journey analytics goes mainstream
- White Paper Using Data to Create Outcome-Based Customer Experiences
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges
- White Paper Power your digital transformation with guided analytics
- E-Book How Customer Intelligence Is Energizing the Utilities Industry
- White Paper Using Big Data to Enable the Omnichannel Retail Experience
- Article What is marketing automation?
- Article Real-time customer engagement is the future of experience management
- E-Book White Paper Tomorrow's telco
- E-Book Improving Customer Experience
- Article The marketing analytics must-haves
- Article Harnessing the martech advantage
- White Paper Getting to Why in Omnichannel Marketing Attribution
- White Paper Marketing attribution: Giving credit where credit is due
- White Paper Improve Customer Experience with Actionable Artificial Intelligence
- Article R 'Ray' Wang: A conversation with a digital disruptor
- Article IoT: The next best thing to reading your customer’s mind
- White Paper Redefining Brand Performance for the 21st Century
- Article Marketing for the midmarket
- Article Linking data to the customer journey
- Series The value of marketing metrics at Visa
- Article Putting you at the frontier of the fan experience
- Series Digital transformation: Moving from handshakes to householding at Comerica
- White Paper Data Elevates the Customer Experience
- Series Brand equity has a big role in RCI's strategy
- Article Marketing operations: Five core competencies you must master
- Article Customer journeys: How to be ready when customers visit
- Article Customer journey management: Eliminating missed opportunities
- Article Small but mighty: Modern marketing for the midmarket
- White Paper Operationalizing and Embedding Analytics for Action
- Customer Story The right offer every time
- Article The marketer's dream: Harmonic convergence
- Article Customer segmentation for the new digital experience
- Article Using data to control unruly hotel pricing
- Series The customer journey: Finding the buy signal
- Interview Q&A: What's your level of digital marketing maturity?
- Interview How do you know if you’re ready for Hadoop?
- Series The customer journey: Why you need journey maps
- Article Keeping your customers happy with assortment optimization
- Article The modern marketing leader: Is your CMO ready?
- Article Customer loyalty in a digital world: A new approach
- Customer Story Optimization delivers more revenue while slashing marketing costs
- Article Four multichannel marketing strategies that deliver exceptional customer experiences
- Article Marketing measurement do's and don'ts
- Article Out of size, out of mind
- White Paper The Architecture and Security of SAS® Marketing Operations Management
- Article Empty shelves: The retail analytical talent deficit
- Article Building a high-performance marketing engine
- Article Moving beyond the ad server
- Article The first step in building a better customer experience
- Article The era of gargantuan data
- Article Marketing optimization: Five lessons learned at a major US bank
- Article Seven characteristics of the modern consumer
- White Paper Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- Article Improving customer experience with digital marketing
- Article Three tips for data-driven marketing from the Las Vegas Sands
- White Paper Unleashing the Power of Text Analytics for Travel
- Article Four ways Vail Resorts creates epic experiences
- Article Do marketers need real-time analytics
- Article The digitization of everything – its impact on the buyer’s journey and marketing’s role
- Article A lesson in customer service from Chick-fil-A President Dan Cathy
- Analyst Report White Paper Marketing Analytics for Manufacturing: Forging Customer Insights
- E-Book Brilliant decision?
- White Paper AI and analytics are powering a demand planning and customer experience revolution
- White Paper SAS - Hospitality Provider
- E-Book Planning For CDP Success: A guided journey for choosing a customer data platform
- White Paper Where does marketing stop and advertising begin?
- E-Book Operational Marketing: From Hard Work to Heroic Performance
- E-Book Retail Experimentation: The New Fundamentals
- E-Book Strategic Marketing: From aspirational to exceptional customer experience
- White Paper SAS Experience 2030
- E-Book The Secrets of Delivering Exceptional Customer Experience
- White Paper Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- White Paper Experience 2030: Pulse Report
- White Paper TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- White Paper Experience 2030. The Future of Customer Experience is... NOW!
- E-Book In-the-Moment Marketing
- White Paper Delivering Experiences That Win Business and Build Loyalty
- E-Book Customer experience - now and into the future
- Webinar Real-Time Decision Manager
- Webinar Data and AI: Accelerators of Banking CX
- Customer Story Hyper-personalized offers help consumer finance company elevate the customer experience
- Customer Story InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
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