Ask the Expert webinar series

Advanced Data Collection and Insights in SAS Customer Intelligence 360

Join this webinar to explore how to get your customers’ web behavior data to keep pace with ever-changing websites

May 28 • 9:00 a.m. ET | 3:00 p.m. CET • Cost: Complimentary

About the webinar

SAS Customer Intelligence 360 users already know the power of behavioral data collection to achieve personalization. But equally important is keeping pace with ever-changing web sites and ensuring your data collection configuration is up to date. We’ll provide practical guidance to ensure your data is working for you.

You will learn how:

To set up web data collection to be minimally impacted by web site changes.

To set up web events more generically to prevent constant updating.

The JavaScript API and tagless server-site data collection works.

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About our expert

Olaf Kratzsch

Principal Domain Specialist, SAS

Olaf has worked in customer intelligence with SAS’ R&D Division for 25 years, bringing deep domain and technical knowledge in MarTech and analytics. He has held roles spanning pre-sales consulting, product management and partner development, giving him a broad view of how marketing technology drives business value. At SAS, Olaf focuses on helping organizations leverage data, AI and analytics to optimize customer engagement and outcomes.

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