Helping marketers deliver better customer experiences.
As today’s customers become more tech-savvy, marketers are changing the way they work to meet higher expectations. That’s why real-time interaction management (RTIM) is important to keeping customers loyal; it helps marketers integrate customer data into their marketing strategies in real time – and respond to customer needs quickly.
With customer intelligence technology from SAS, marketers can use advanced analytics and event processing to create relevant, individualized customer experiences. SAS believes these capabilities are why Forrester named us a Leader in Real-Time Interaction Management.
According to the report, "SAS specializes in deep analytics and complex event processing. SAS earned near-perfect marks in this evaluation’s decisions arbitration category for predictive and real-time analytics, AI and offer optimization."
"With every interaction, the bar is high for brands to exceed customer expectations," said Wilson Raj, Global Director of Customer Intelligence at SAS. "To retain customers and earn loyalty, marketers must be armed with the tools to make personalized recommendations the moment they’re needed. I believe that SAS’ positioning as a Leader in this report reinforces our commitment to investing in innovation, particularly with SAS® Customer Intelligence 360 and SAS® Intelligent Decisioning."
RTIM depends on sophisticated decision engines that can integrate customer data, content and channels to orchestrate two-way, interactive customer experiences. Vendors that invest in advanced analytics, artificial intelligence and integration with operational systems position themselves to successfully meet evolving RTIM requirements.
The Forrester Wave™: Real-Time Interaction Management, Q2 2017